AS-IT-IS Nutrition Pure Micellar Casein (500gm) | Lab tested | Slow-digesting anti-catabolic protein | Unflavoured

Asitis is one of the few companies supplying casein product in India. Testing - no informed choice testing, but product carries the GMP seal. Flavor - tastes kinda like baby milk powder without the sweetness. Mix ability - mixes well in a shaker. Foam - post mixing in shaker, there is some foam formation. This is similar to the foam you get on cold coffee. It did NOT taste like detergent. Texture - the powder is very fine and gets stuck to spoons or scoops and fingers. Digestion - if you aren't used to casein, it can upset your stomach, but not much. As you use it regularly, you shouldn't have any problems. Odor - no odor.

The packet I received, had failed seals from the bottom sides. See the pic the powder is everywhere. How can it be used for eating? If it's a torn open pack, why are you sending it customer? Wasting fuel and packaging. Wasting my time. There is no provision to talk to customer care either. I can't replace the item since it's non returnable. Protein is so expensive, so much of this is wasted. God knows when it was opened, how hygenic it is. Zero sense of responsibility. You guys aren't doing me a favor if you give relaible service. It's for your own use. I have sent the pics also for replacement option, but it says 'image authentication failed'. Theres is no option to call customer service either.

Good product better than others

Quality of the product matches what they have mentioned on the package. Since the casein protein is not flavoured , I add 1 spoon of jaggery powder and use a shaker to mix it. Had no digestion issues.

The Casein protein is worth every penny . It isn’t as effective as premium multinational brands, But in comparison to other Indian brands this seems to top of the chart . The powder is too finely powdered , due to which the chances of wastage during transferring into a jar or a shaker is high . There also another disadvantage of it, is generating more froth while mixed with water and shaken . Due water consumption increases than prescribed. Value for the money but the quality has to be improved.