












🍞 Elevate your baking game with every loaf—because your kitchen deserves the best!
by Amazon Strong White Flour is a premium 1.5kg pack of high-gluten flour made from 100% British wheat, designed specifically for bread and pizza bases. Ideal for both hand-baking and bread machines, it supports vegetarian and vegan diets and delivers superior dough rise and texture without preservatives. Trusted by thousands, it combines quality, value, and local sourcing for the modern home baker.









| ASIN | B0CVNBGNF1 |
| Best Sellers Rank | 302 in Grocery ( See Top 100 in Grocery ) 1 in Flours & Meals |
| Brand | by Amazon |
| Cuisine | European cuisine |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,242) |
| Date First Available | 1 April 2024 |
| Manufacturer | Amazon EU Sarl |
| Manufacturer contact | Amazon EU Sarl, 38 avenue John F. Kennedy, L-1855 Luxembourg / Amazon UK, 1 Principal Place, Worship Street, London EC2A 2FA, United Kingdom |
| Package Dimensions | 22.9 x 15.4 x 8.5 cm; 1.49 kg |
| Serving Size | 1 cups |
| Units | 1500.0 Grams |
| Weight | 1.5 kg |
C**Y
Excellent
I usually buy a supermarket brand , but recently they almost doubled the price. This one was recommended by my son ( he buys everything from Amazon Basics) , and I have to say I am very surprised . The flour not only comes with an excellent price but is definitely a great value for money. I love to bake and also I want to know what I am eating ( no unnecessary preservatives and other stuff like in the store bought bread). I tried it and made my own bread . the result was better than expected. First the dough raised higher than with my usual flour , second the result was so smooth and the most important : tasty. It is very good if you bake your own bread or buns. Shelf life is also quite good, but after the excellent results you wont stop baking if you are like me. It is good if you want some success .
B**E
Good bread flour but may have delivery issues
The bread flour is absolutely fine and cheaper than buying from the supermarkets.. Maybe though I was unlucky with delivery 📦 because the first one was a spit bag of flour in numerous places.. inside a cardboard box. I told amazon and they sent me replacement free of charge. I think there could be an issue with split bags due to the weight of the flour and fragility of the bag that holds it.. if you drop the box 📦 on the floor, for sure the bag will end up split and your flour inside the box. Time will tell
B**S
Good price
Good flour I think for pastry but wouldn't use for cakes, unless you resort it to make it refiner and lighterHowever for the price cannot go wrong.
B**N
Cheap, reliable, and did exactly what we needed.
This plain flour by Amazon was great. It’s cheap, good quality, and worked perfectly for what we needed it for. We mainly used it for our Gousto recipes and had no issues at all. It behaved exactly as plain flour should, no surprises, no problems, and good results every time. For the price, it’s hard to fault. Simple, reliable, and I’d happily buy it again.
C**R
Great for all baking needs, but can't wait two months...
Bought 2 bags in February this year and as we do a fair amount of home baking, it lasted until late last month. It's ideal for all our needs. Made coffee cakes, brownies, pancakes, even angel food cake. All came out fluffy, moist and just delicious. I'll be resupplying soon, but noticed a delay in delivery... So, I'll wait a wee bit longer...
K**R
Flour
Best quality flour for the price cakes turn out nice and light and the rise is good
R**S
Great in making all baked goods
Great flour quality, in making sweet or savoury items. At a great value for money.
M**A
Not a great rise for sourdough
Not sure how others say it’s good for sourdough (don’t know about other baking) but it’s not. The consistency of the dough is not amazing, tears easily (gluten issue?) and a disappointing rise. Might be good for an everyday use (pancakes, sauces etc) but I wouldn’t recommend for bread. Bought 6, still have four left, not sure what I’ll do with it.
Trustpilot
3 days ago
3 weeks ago