Organic Beet Root Powder, USDA Certified - Nitric Oxide Supplement, Beet Juice Powder Superfood for Healthy Heart, Beetroot Supplement, Beetroot Powder - 225 Servings, 2 lb

I purchased this in my ongoing attempt to find a natural red food color. Doesn’t work for red velvet but it makes frosting and creams a pretty maroon. It also does a decent job of coloring pale cookie dough (as pictured). It will never be bright red but I’d rather eat this than chemical. I like the taste of beets and could taste it when it wasn’t mixed with something else but anyone who ate it as a dessert didn’t notice, kids included.

1. I don't have previous experience buying other beetroot powder products, but this one tastes horrible, and it does feel like there's fine dust in it.... but then it could also be the case with any beetroot powder2. packing cannot seal once opened, though it's supposed to

This beet powder is fresh, delicious and strong. I drink it every day, and I absolutely love it. I will order again.

I'm sure the health benefits are worth it, but it tastes like dirt. I will try capsules after this is gone. I have difficulty consuming this on a daily basis due to the taste. Also, as noted in another review, the serving size of 4 grams is 1/2 tablespoon, not 1 tablespoon as indicated on the label. Or, 1 tablespoon is 8 grams. Hard to know which dose the nutrition label is actually referring to. The other brands of beet root powder have a dose size of 3.5 grams, so I'm gonna go with 1/2 tablespoon. This product does not include a scoop, which would have also answered the question.