Why is it that the darker shades are more expensive ?

Good observation and it's normally down to demand and profit. If will can't locate it instore as is mostly the case due to limited darker shades instore your next route is online. But If you go online you will find the full shade range but darker shades depending on the Retailer may sell for more. Superdrug and Boots will always charge the same for their products.

What colour is one down from soft beige?

I imagine it would be porcelain. I have bought both shades and porcelain is lighter.

I have tan skin what shade should I go for?

I would go for a darker colour than classic beige. Next shade darker

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✨ Match your perfection, own your glow ☀️

LIGHT AS AIR - Lightweight cream formula feels barely there, letting your natural beauty shine through with invisible coverage.
TAILORED TO YOU - Smart tone technology blends seamlessly to match 99% of skin tones—because your skin deserves a perfect match.
SUN SAVVY BEAUTY - Built-in SPF20 shields your skin from harmful UV rays while keeping your look radiant.
CONSCIOUS GLAMOUR - Cruelty-free and Leaping Bunny approved—beauty without compromise, for the mindful millennial.
FLAWLESS ALL DAY WEAR - Enjoy medium coverage that stays fresh for 24 hours without caking or creasing.

Rimmel Match Perfection Foundation in True Ivory offers medium, natural-looking coverage with smart tone technology that matches 99% of skin tones. Its lightweight, moisturizing formula provides 24-hour hydration without caking or creasing, enhanced with SPF20 for sun protection. Cruelty-free and Leaping Bunny certified, it’s designed for combination skin and available in 25 shades to suit diverse complexions.

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Manufacturer	COTY
Package dimensions	14.8 x 4 x 3.6 centimetres
Package Weight	0.12 Kilograms
Item dimensions L x W x H	33 x 33 x 127 millimetres
Item weight	30 Grams
Brand	Rimmel
Colour	TRUE IVORY 103
Format	Cream
Volume	30 Millilitres
Skin type	Combination
Special features	moisturising
Speciality	natural
Sun protection	20 Sun Protection Factor (SPF)
Target audience	women
Item model number	34778804103
Product Dimensions	3.3 x 3.3 x 12.7 cm; 30 g
ASIN	B015CMHI0K

RimmelMatch Perfection Foundation 103 True Ivory, Medium Coverage, 24hr Hydration, No Caking or Creasing, Lightweight, Reduces Imperfections, Invisible Coverage, SPF20, Cruelty Free

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