How light is the coverage? Will it look like makeup?

The coverage is very light. We've developed the formula for men, so the tint is subtle and not noticeable as makeup. This is not thick and heavy like foundations and concealers. It's lightweight and has a natural-looking finish.

Does this contain SPF?

No. We decided to NOT include SPF in our product after extensive research. PSA: The use of SPF in cosmetics has become a very common marketing tactic. Here's the truth - there isn't enough sunscreen in cosmetic products to provide adequate (if any) sun protection. Relying on cosmetics for SPF protection is both misleading and detrimental to your skin. For best practice, always (365 days a year) apply a facial sunscreen first (about a quarter size amount), and then, follow with any cosmetic finishes. Of course, it does not hurt to apply additional SPF, but many consumers are misled to believe that cosmetics with SPF is a quick all-in-one product for all your skins needs, which we do not support.

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Reviews

M**E

Works great

A little goes a long way! Works really well and blends into your skin tone. My new goto in the morning. Will definitely stay with this product for a while

11.02.2024

E**N

Not for everyone but, play with the shade, even mix two shades.

I used this to cover some uneven skin tone and other blemishes. At first the medium tone wasn't a match. I switched to light and that didn't match completely either. I went to a beauty shop, and they suggested a different product but also suggested I mix a pump each of the light and medium shade. I recently started using this cream because my skin has been dry lately and it's difficult to cover blemished skin. Now I apply with a sponge, a 1:1 mix, and am very happy with the results (I don't know about you, but I darken in summer and lighten in winter.). I go to this product on humid and rainy days as well because it tends to hold up better than traditional makeup. Also, since I am male and it isn't completely normal yet for men to wear make-up this, being a tinted moisturizer, is very undetectable (after you practice with application amounts) and wears evenly and naturally throughout the day. Did I mention, this is also a great moisturizer!? I have sensitive skin so I'm here to say it's hypoallergenic and I will be repurchasing in both light and medium that way, as I tan, I can adjust the shade. Highly recommended! Just remember to experiment with the amount you use and mixing to adjust to your shade is a good thing. This is also much quicker to use than regular makeup. Just like putting lotion on your face. A minute or so and I'm good to go. Use very little at a time, finger brush or sponge. I find the sponge gives a more natural look and ppl can never tell I'm wearing coverup. You can even dab a little more in areas as a concealer.

25.10.2023

M**S

GoTo Product

This tinted moisturizer is a game-changer! It provides a natural glow, evens out skin tone flawlessly, and feels light on the skin.

31.12.2023

A**R

Great cc mens cream

Extremely effective cream with a hint of tint that gives a nice result without looking like you are wearing makeup. Especially great for dark circles under eyes.

17.06.2023

J**A

Color is off

I am light/fair and even the lightest shade is definitely for a very tanned person. Overall this isnt for me.

22.06.2022