McCormick Culinary Red Food Coloring, 32 fl oz - One 32 Fluid Ounce Bottle of Red Food Dye With Rich Red Color Perfect for Red Velvet Cakes, Frosting, Icing, Cookies and More

Love this liquid color for my red velvet cakes! Great value. Repeat customer- thanks.

Such a vibrant red! Makes my gym chalk art POP😍

Great product

My grandchildren love Red Velvet cake--thus I use this product often. It will stain your hands for a little while but well worth the color to please my family.

I needed primary colors to dye wood blocks for use by children. This is the only product that has enough volume to allow for use when making multiple products or dying not so small pieces. It worked well. The colors produced were vibrant and stable, when mixed with vinegar. Highly recommend this product for hobbits/woodworking use if you need a non-toxic dye. This red became deeper the longer it soaked. Not fire engine deep, but a nice result.

good product, bright color, excellent price

Used this to color the water in my DIY planters to turn the water to blood and the red turned out perfect—bold, dramatic, and spooky. Dipped the planters, let gravity do the rest, and it held its color even in outdoor light. Came with an extra seal across the top to prevent any spills. If you’re doing DIY props or themed decor, this bottle’s got you covered and lasts a pretty good while. Its pretty concentrated so a little goes a long way when it comes to consistency. Not terribly messy to use, but can stain clothes if you're not careful. Tastes bland.

If you bake and require a lot of food coloring, this is the way to go. I was making a red velvet cheesecake for Thanksgiving and it required 1/4 cup of red food coloring. The only thing you can buy in stores are those tiny little bottles. I was so relieved to find this bottle of McCormick - a brand that is well known and that I could trust. The bottle has a hinged plastic cap with a small hole so you can squeeze out smaller amounts or take the lid off and pour a larger quantity. I am very pleased with this purchase.