

✨ Unlock your flawless matte glow—because your skin deserves the spotlight!
Wet n Wild Photo Focus Matte Face Primer is a lightweight, cruelty-free primer that preps skin with a smooth, matte finish while extending makeup wear. Infused with Aloe Vera and Vitamin E, it hydrates without shine, blurs pores, and evens skin tone for a long-lasting, fresh look—all at an unbeatable price point.






| ASIN | B09NXDTFTQ |
| Best Sellers Rank | #35,824 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #146 in Foundation Primers |
| Customer Reviews | 4.3 4.3 out of 5 stars (7,636) |
| Item model number | 1114753 |
| Manufacturer | Markwins Beauty Brands |
| Package Dimensions | 5.43 x 2.83 x 0.87 inches; 1 ounces |
| UPC | 077802147530 |
D**D
It does what it says it will do.
I bought this just because I was on a buying spree and it was so inexpensive. Ya know, recommended product and at a price point so low that, eh, may as well. Haha. So now that that's out of the way, does this product work? Yes. It does exactly what it says it will do. This is a great product. It feels like a matte product but doesn't show up like that. I've been a matte girl for a long time and I love the dewy and glowy finish that this provides. I like being able to have this option as I get ready in the morning. The great part is that when you apply this, it doesn't look like anything special, but once I put a light foundation over it, that's when it comes to life. It makes my face look immeasurably better than just foundation alone. I only need a little bit of it to cover my face, so it lasts a long time. I notice that my make-up lasts a bit longer than it does without this...but maybe I'm just imagining things. Again, with most Wet n Wild products, watch the pricing on it. I bought this for $1.41 and it's currently at $4.98. Not that that's a big difference, but their products bounce around all the time in price...so take note of that and be a little patient. I love to leave a bunch of them saved in my cart and then it tells me when the price has changed and then I'll move it into my cart and purchase it. Pros: It does what it says it will do. It feels good underneath my foundation. It's not too greasy or oily feeling on my skin. The price point is really great and is totally worth it. It produces a nice healthy glow under my foundation. A little bit goes a long way. Cons: None really unless you use too much! Ha. ----- If you found this review helpful in any way, please click the 'Yes' button below. I don't receive any compensation for helpful votes, but it REALLY helps and it is greatly appreciated. Thank you so much! Diamond's Star Rating System: 1 STAR - Completely unusable, would request a refund 2 STAR - Meets minimum viable product requirements, wouldn't purchase it again 3 STAR - It does what it should, but in a non-spectacular way, I may recommend it, but definitely with reservations 4 STAR - I like it. It is solid quality and delivers as advertised, I would purchase it again and recommend it to a friend 5 STAR - I love it. It meets or exceeds all of my expectations and is high quality, I would purchase it again and would openly promote it to friends
S**S
Holy grail
This is an absolutely amazing makeup primer. I have very dry and sensitive skin. I have to be extremely careful what products I use upon my face. This does not irritate my face at all. The primer is lotion like and consistency and has a bronze luminous tint. The tint cannot be seen under my foundation. My makeup goes on extremely even & smith over this. I use this with the photo focus foundation liquid or stick and I've never received more compliments. I've been told my skin looks perfect. I do get people asking what makeup I'm using and they're always surprised when I tell them wet and wild everything's under $5.
R**S
Great primer for those starting out
So this is my first face primer. I have somehow made it to 31 without face primer. Shame really I could have used this a while ago! Because it is my first I did not want to go crazy with something like Too Faced or Smash Box. Those primers are crazy expensive. I found this to be a nice start. I do have some hormonal acne and I am still clearing up some past scarring with chemical treatments. I figured the primer could help with some of the marks still left and even out the texture especially with makeup. I must say this looks a lot better on me without makeup. Almost like it's a light foundation. To be fair, I am currently only using Shape Tape to cover hyper pigmentation and I do not use any foundation - still on the look out for a good foundation. So when I applied this it was a bit dry and still showed some texture. But again, I feel it is due to the concealer and not the primer. I obviously need a moisturizing foundation. But with the primer by itself and some spot treatment from the concealer my face looks really nice. It seems to even out the texture a bit and give a nice glow. I don't feel it is too greasy or oily. It is nice having something there between my makeup and face. Also it is cruelty free!
M**E
Budget-Friendly Primer That Gets the Job Done!
The wet n wild Photo Focus Matte Primer is such a steal! It does exactly what it promises—keeps my skin matte and shine-free all day long. I have combination skin, and this primer really helps control oil without drying out the rest of my face. It creates a smooth base for my makeup, and I’ve noticed my foundation stays put much longer. The formula is lightweight and doesn’t feel heavy or greasy, which I love. For the price, this primer is an absolute must-have if you’re looking for something affordable that delivers on mattifying!
A**.
Decent value Primer
I bought this Wet N Wild Photo Focus Dewy Primer simply due to the fact that it was an excellent price with Subscribe and Save. It was too good to pass up and miss a chance to try it. This is my first Dewy primer. The package is nice, sturdy, and simple. The product has a slight beige color to it and definitely has a big glow/shimmer payoff. It is intense. I've used this multiple times now with several different types of foundation. This combined with certain types of foundation is a nightmare. I use a lighter BB cream for every day looks and the combination made for a face that just looked wet and sweaty. However, with a matte foundation I found it to be very nice, and smooth. A good balance with the matte and dewy combined. I will definitely purchase this again, it's a steal for the price! Just be cautious with what foundation you combine with it. Maybe test on your hand before applying a full face.
W**A
Smooth Matte Finish
Smooth Matte Finish! The wet n wild Photo Focus Matte Primer creates a perfect base for makeup. Lightweight, hydrating, and keeps makeup looking fresh all day
S**G
No Need to Pay More
Many primers are overpriced non performers. Not this one. This matte formula by this budget brand is simply the best I have ever used. I have very dry skin and live in a high desert climate, but prefer a matte finish. This product does that without drying my face out or costing too much. My makeup lasts until I take it off with minimal to no touch ups.
J**E
Happy with this. Nice subtle glow.
A**A
Me encanta
R**N
Works great
A**R
Very good. Would be great if it was a bit bigger .
S**.
Great item in this price
Trustpilot
4 days ago
1 month ago