Clairol Nice'n Easy Permanent Hair Dye, 1V Deepest Plum Black Hair Color, Pack of 1

I love this color. It is so easy to use.

I love, love, love this color!! This color is almost identical to what I would get at the salon! I wasn't sure if one box would cover my hair length, so I got two boxes. My natural hair color is close to the dark brown on the back of this box. I haven't gone to the salon in about a year, so I had a lot of gray hair!! The color covered my gray hair, but acted more like a highlight for them. I did the allergy test as recommended, and did not have a reaction. I might update later to see how long the color lasted. I dyed it January 9th, 2024.

I was pleasantly surprised at how nice this color went on. I had faded dark brown, red, and varying shades of blonde and this dye evened everything out perfectly! It definitely doesn't smell great, at least not in my opinion.This was my first time doing a permanent instead of a semi-permanent color, but it turned out great! And it's holding up a lot better too. I gave up on taking cold showers to preserve my red color a few years ago, so having a formula that can now withstand the heat is amazing!A little disclaimer: I never use the bottle these box dyes come with. I always use a professional style bowl and brush - makes it a whole lot easier to apply only to the roots before the rest of the hair.

As I stated, this is the first time I’ve used this brand of hair color. I’ve only dyed my hair three times and it’s usually the hair coloring that washes out in like 15 washes. So I’m not sure if I didn’t leave it on long enough or not. I don’t have really any gray hair to cover at 53 yrs old. (Thank you to my mom for having a fabulous genes) I was looking for more of a auburn color, but then again, maybe I did not leave it on long enough since this is really my first time dying my hair, and I have long thick hair, so maybe I should’ve bought two boxes. I was getting ready to go on vacation and I just wanted something different and I knew the Revlon name because I purchased other items from that company. So when I’m ready to dye my hair again, I’ll give it another go around with Revlon and try to pick the correct auburn color in more than likely buy two boxes.

When Nice'N'Easy changed their formula, I resisted. I've used their products for a couple decades, so I bought up a bunch of the older formulas. Finally I ran out and had to buy the new formula: soooo awesome!1. It doesn't smell nearly as horribly as the old formula.2. The gloves are better.3. The mixing is easier because one of the reactants is more of a cream. (It's in a metal tube that you can fold up like toothpaste when squeezing into the activator so that you get all of it.)4. The conditioner is better.5. The solutions spreads more easily on my head, so it's less messy, and I can use one box instead of one-and-a-half each coloring.6. The color it makes is even better than the old color.I'm stopping there, but there could be more good things. It's such an amazing surprise, when you resist change to find that all the changes are genuinely for the better.

I have ordered this 3 times so far it great...no problems I have been doing my own hair for over 40 years...they don't always have it when I need it so I get the 3 pack that way I have it and don't have to run all over town trying to find....

Arrived on time well packaged, and LOVE out come of color shade, will purchase again.

I ordered this 4RB 3 pack. It is my favorite color, but apparently Clairol is doing away with it. I was happy to find it on Amazon. Amazon says the order was delivered, but I never received it. Now I'm out $27 and no hair color. My only choice now is to go completely auburn or completely medium brown. I'm not happy about either choice.