Sales Scripting Mastery: The 7-Step System for Consistently Delivering Successful Sales Presentations (The System Book 2)

This is the real deal. If you are in sales you need to own this pint blank.

A real true secret to being the best you can at serving your customers.

Before I read Eric's carefully-crafted, effective book, I thought of a Dave Berg cartoon from Mad magazine, in which a boy invites a girl on a date over the phone, reading his script - and she answers from her own written script!Eric is so generous with examples and models - the last third of the book is all extra attached enrichment material.And the book itself is put together like a symphony, with each part in its place, but lots of coming back to the same themes, like a patient mentor who will give readers the exposure we need - though he recommends we read it at least seven times to get it under our belts!Like Plato writing the teachings of Socrates, or Ouspensky with Gurdjieff, or Rumi with Shams, Eric gives us Dr. Moines' teachings, organized so we can assimilate them.Worth reading, really worth applying - is there anyone who is never a salesperson, ever? I think we can all use some scripting!

Eric Lofholm's sales systems are absolutely amazing. I tell every business owner that I know that they must get plugged into his system and read his books.

Great read with plenty of exercises to reinforce the topics