John Paul Pet Super Bright Shampoo, Highlighting Formula for Dogs and Cats, 16 fl. oz.

I own an American Eskimo dog (lots of white, thick hair). John Paul’s Super Bright Shampoo is the best whitening shampoo I have found. It lathers well, is gentle on the hair and skin and rinses out completely. Also use John Paul’s conditioner after rinsing out shampoo. Gives my dog a beautifully white shiny coat that smells good. I groom my dog myself and tried John Paul’s de-tangler. Was very impressed with the nice fragrance and especially the effectiveness of the spray to help work out tangles and mats in my dog’s long hair. Extra bonus: the fragrance calmed my pet when I did blow drying & other grooming. Highly recommend all of John Paul’s dog bath and grooming products!!

It works well for my dog . You don’t need much.

LOVE this shampoo for my kitten! And it also smells AMAZING!

My dog has sensitive skin issues...this works great. Smells good. Cleans well. Makes their coat very shiny. I use it in the dog and cat. Definitely underrated

The shampoo is great for dogs that are light color or blonde. It is so nice, I use it on my hair.

Works better than most that I’ve tried. Gets my baby clean and white.

I gave it 3 stars for my he smell.. it didn’t whiten my furr babies fur!

I have been using John Paul pet products for years and this shampoo is on par with the rest of their line. This purple shampoo got my little guy nice and bright. It did not irritate his skin, and we are very satisfied.