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Morgan James Publishing Aaker on Branding: 20 Principles That Drive Success
C**X
Must read for a good branding overview
This book is a great and fast read into branding principles. Great summary at the end of every chapter. Aaker is truly a brand master.
M**R
Great book
Great one only if you looking to really implement the strategy spoken, so implement it!
J**S
The latest, but not the most insightful, of a storied line of great marketing thought
Dave Aaker's contribution is legendary, as is his clarity of exposition. Unfortunately, this book does not push the boundaries of our knowledge further a lot.
A**E
Milestone
Classic branding book, never out of fashion and considered as the bible of branding books.Must read for anyone in marketing / branding.
S**X
Mitico
tutto il Know-how di Aaker condensato qui. Da qui si parte per il futuro, tutti i marketeers dovrebbero leggerlo! Raccomandato
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