In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the idea that a watch is fragile jewelry and broke the idea that it needs to be handled with care. It also resulted in Casio engineers trying to create the world's most rugged watch. Using a triple-protection design for parts, module, and case, the G-SHOCK makes a great watch unaffected by high impact and vibration. Its practicality was immediately recognized, and its unique appearance embodies functionality became popular and explosive sales in the early 1990s. G-SHOCK quickly adopts various sensors, solar powered radio control technology (described below) and new materials to achieve even more durability. By constantly adopting the latest technology and continuing to exceed the traditional thinking of watches, the G-SHOCK brand has become Casio's flagship watch products.
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