Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range) Paperback – 9 Feb. 2017

This book was really enjoyable to read and a great reference text for my marketing modules at university. It is ideal for anyone working in or learning about fashion or fashion marketing, and includes useful quotes that support the key points being made within the text.Also includes case studies which are very useful for seeing the strategies and techniques implemented in a real setting. With a very easy to follow layout, a good balance of text and illustrative pictures, and real life examples, this book is a really useful tool that helps to explain the complex relationships between consumers, technology and fashion brands.One of the textbooks that I used most for my studies.

Well researched, packed with case studies, practical exercises. Well curated and designed. Highly recommend.