EASY TO USE - Simple cream format for a hassle-free dyeing experience.
CONDITIONING POWER - Infused with moisturizing agents for healthy, shiny hair.
TRANSFORM YOUR LOOK - Achieve a stunning silver shade that turns heads!
SEMI PERMANENT MAGIC - Enjoy vibrant color that lasts without the commitment.
VERSATILE APPLICATION - Perfect for all hair types, especially chemically treated locks.
La Riche Directions Hair Dye in Silver is a 100ml semi-permanent hair color designed for all hair types, especially effective on chemically treated hair. This cream formula not only delivers a vibrant silver hue but also provides a conditioning effect, ensuring your hair looks shiny and healthy. With easy application and long-lasting results, it's the perfect choice for those looking to make a bold statement.
Specifications
Manufacturer
La Riche
Package dimensions
6.5 x 5.9 x 5.4 centimetres
Package Weight
0.11 Kilograms
Item dimensions L x W x H
5.5 x 5.5 x 7 centimetres
Item weight
86 Grams
Brand
La Riche
Colour
Silver
Format
Cream
Volume
100 Millilitres
Special features
Moisturizing, Shiny
Speciality
Semi Permanent
Target audience
women
Item model number
4212
Product Dimensions
5.5 x 5.5 x 7 cm; 86 g
ASIN
B00155T40Q
Have a Question? See What Others Asked
Do you put it straight on your hair or do you mix it with something?
How long does it last?
Can u put it on wet hair or dry? Please which is better
Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014
Reviews
4.4
All from verified purchases
T**R
Easy to apply
Easy to apply with an old paint brush. Didn't stain the bathroom or me! Doesn't last weeks but did jazz up block dyed hair.
L**Y
Hair.colour
Great colour
N**N
Great reliable colour
I've been using directions for a few years and after hopping between brands, I always come back to it. My hair it bleached to a murky yellow underneath (not bright blonde) and the colour still takes well.Washes out on my bleached hair with a slight bluey hue, but in general find that the colour lasts well and minimal transference.
C**4
Great product
I have used this product off and on for years and I rate it highly for its depth of colour and ease of use. It doesn’t come with gloves or instructions though so be sure to get something to protect your hands and look for the instructions on the internet. The picture shows it on my daughter’s previously undyed hair and it lasted for the whole of the summer. I use it (greatly diluted in conditioner) on my blond hair when I want to add a bit of warmth or a pinkish tint.
R**T
Check the contents
A great product but check the contents of the box on arrival. One of the tubs of four was actually empty. I didn't realise immediately as didn't check all the tubs in the box.
M**A
Brightens my grey hair
Really good colour coverage. Brightens my grey hair.
H**Y
Nope.
I’ve been dyeing my hair for years and love doing bright colours, but I rarely find dyes that actually live up to that. At first, this dye was great; It gave me the vibrant green that I wanted and was super easy to apply. It also didn’t wash out immediately... and that was where the problem started. Though it had been bright to begin with, it faded pretty fast into a duller green and needed to be reapplied often to keep the vibrancy, which would wash out within a week. When it started getting paler and more unlike the colour I wanted, I decided I would just dye over it with a darker colour. So, I put a dark purple on top - something that’s never failed me when I want to go over a light colour. It worked in covering the previous dye but within a couple of weeks it washed away and, surprise, my hair was still green. I thought, alright, I’ll go with black. Black covers everything, right? Sure, for another few weeks. It seemed that no matter what I did to rid myself of this dye it was always there and incredibly resilient against me putting any dye on top of it or trying to wash it out. Eventually I had enough and decided to bleach it out (because I clearly don’t care about damaging my hair anymore). The maximum hour and a half of a head full of bleach still didn’t get rid of this dye and I’m going to break my hair if I keep trying. So if you want green hair forever, go for it, but otherwise I would not risk this dye.TL;DR: It fades immediately but never washes out, nothing dyes over it and bleach doesn’t work. Also I need help.
M**E
Not as good as it was
I used this dye a few years ago on my natural blonde hair it worked a treat, vibrant colour, didn't last long but I loved it used this last week again with non-dyed blonde hair and I got a streak in the front that was already naturally blonder from the sun. So I bought a blonde dye, dyed my hair left it a few days and applied 2 tubs to my shoulder length hair. It has come out awful, there's a slight pink tinge that I imagine will wash right out and a few pink streaks again. Not recommended at all,I don't know if the formula has changed but I won't be purchasing again and now off to buy some pink off the shelf 😐
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Khalid Z.
Great experience from order to delivery. Highly recommended!
1 week ago
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
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Doesn't last weeks but did jazz up block dyed hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***Y"},"datePublished":"24 April 2025","name":"Hair.colour","reviewBody":"Great colour"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***N"},"datePublished":"29 October 2024","name":"Great reliable colour","reviewBody":"I've been using directions for a few years and after hopping between brands, I always come back to it. My hair it bleached to a murky yellow underneath (not bright blonde) and the colour still takes well.Washes out on my bleached hair with a slight bluey hue, but in general find that the colour lasts well and minimal transference."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***4"},"datePublished":"15 September 2024","name":"Great product","reviewBody":"I have used this product off and on for years and I rate it highly for its depth of colour and ease of use. It doesn’t come with gloves or instructions though so be sure to get something to protect your hands and look for the instructions on the internet. The picture shows it on my daughter’s previously undyed hair and it lasted for the whole of the summer. I use it (greatly diluted in conditioner) on my blond hair when I want to add a bit of warmth or a pinkish tint."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"R***T"},"datePublished":"13 December 2024","name":"Check the contents","reviewBody":"A great product but check the contents of the box on arrival. One of the tubs of four was actually empty. I didn't realise immediately as didn't check all the tubs in the box."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"11 April 2025","name":"Brightens my grey hair","reviewBody":"Really good colour coverage. Brightens my grey hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"H***Y"},"datePublished":"2 June 2019","name":"Nope.","reviewBody":"I’ve been dyeing my hair for years and love doing bright colours, but I rarely find dyes that actually live up to that. At first, this dye was great; It gave me the vibrant green that I wanted and was super easy to apply. It also didn’t wash out immediately... and that was where the problem started. Though it had been bright to begin with, it faded pretty fast into a duller green and needed to be reapplied often to keep the vibrancy, which would wash out within a week. When it started getting paler and more unlike the colour I wanted, I decided I would just dye over it with a darker colour. So, I put a dark purple on top - something that’s never failed me when I want to go over a light colour. It worked in covering the previous dye but within a couple of weeks it washed away and, surprise, my hair was still green. I thought, alright, I’ll go with black. Black covers everything, right? Sure, for another few weeks. It seemed that no matter what I did to rid myself of this dye it was always there and incredibly resilient against me putting any dye on top of it or trying to wash it out. Eventually I had enough and decided to bleach it out (because I clearly don’t care about damaging my hair anymore). The maximum hour and a half of a head full of bleach still didn’t get rid of this dye and I’m going to break my hair if I keep trying. So if you want green hair forever, go for it, but otherwise I would not risk this dye.TL;DR: It fades immediately but never washes out, nothing dyes over it and bleach doesn’t work. Also I need help."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"M***E"},"datePublished":"4 September 2022","name":"Not as good as it was","reviewBody":"I used this dye a few years ago on my natural blonde hair it worked a treat, vibrant colour, didn't last long but I loved it used this last week again with non-dyed blonde hair and I got a streak in the front that was already naturally blonder from the sun. So I bought a blonde dye, dyed my hair left it a few days and applied 2 tubs to my shoulder length hair. It has come out awful, there's a slight pink tinge that I imagine will wash right out and a few pink streaks again. Not recommended at all,I don't know if the formula has changed but I won't be purchasing again and now off to buy some pink off the shelf 😐"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do you put it straight on your hair or do you mix it with something?","acceptedAnswer":{"@type":"Answer","text":"If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed."}},{"@type":"Question","name":"How long does it last?","acceptedAnswer":{"@type":"Answer","text":"my pink one lasted over 2 months (faded but the colour stays long)"}},{"@type":"Question","name":"Can u put it on wet hair or dry? Please which is better","acceptedAnswer":{"@type":"Answer","text":"You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick."}},{"@type":"Question","name":"Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014","acceptedAnswer":{"@type":"Answer","text":"HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection"}}]}]}
