The Marketing Power of Emotion

Mr. O'Shaughnessy of bring clinical details of how emotions are activated and ways marketers can engage audiences through branding, advertising, etc.

Excellent insight and research into how marketing that appeals to emotions works. This books seems very well researched and the authors seem to have very strong credentials. Obviously useful to companies and marketing groups looking for ways to boost their sales. For consumers that are looking for help,  SOLD: Don't Go Poor and Miserable Being Sold Happiness  is more applicable as it's written to help the shopper deal with salespeople and marketing gimmicks. It's also written at a more conversational level - less academic. Both are good, just depends what you need and both would be useful for a salesperson.

It was perfect. Came earlier than expected and in very good condition.