SoftSheen-CarsonDark and Lovely Fade Resist Rich Conditioning Hair Color, Permanent Hair Color, Up To 100 percent Gray Coverage, Brilliant Shine with Argan Oil and Vitamin E, Brown Sable

I ordered the poppin pink color, it came out a little more red then I hope but is still cute. I need a huge bottle of this hair mask j swear my hair has never felt so silky in my life

I love this color and I love this company because I'm Native American and I basically have the same hair as my beautiful black sisters and this covers the gray really good so thank you for this product

I ordered the virtual Violet and I absolutely love it! It is a nice warm violet color. I have very long hair but it's not very thick, maybe about a medium thickness and there was plenty in the package to do my entire head of hair.I bought two packages anyway because the price was right also. I found this to be superior to most other hair dyes that I have used from a box. I highly recommend this product

Could have left it on a bit longer, but overall very happy with it I used it on my ends for an ombre effect.

Literally the best color dye for dark or unbleached hair. It's so vibrant and has a very nice color, blends well when coloring regrowth or over a previous color that faded like pink. Very inexpensive and 1000% better than any other purple dyes for dark hair.

TL;DR: Severely damaged my hair, did not color my hair as claimed.I can't speak for the other shades, but Virtual Violet is simply false advertisement. I am no stranger to dyeing my natural hair, and I've used the Loreal Hicolor shades for a couple years now. Those are also no-bleach dye for dark hair, and I have never had a problem with them. What made me decide to give Dark & Lovely a try was the color on the front of the box; it claims to take a very dark hair shade to a very bright and vibrant purple, something Loreal does not offer.This was simply untrue.My hair was the same shade as the darkest shade of the samples on the back of the box, and I hadn't dyed my shoulder-length natural hair in about two/two-and-a-half years, so almost all of my hair was virgin, save for about two inches from the bottom.Not only did the dye not even come close to the shade pictured on the front of the box (at best, under direct light, it was a slightly reddish brown) it also gave me more damage than I have ever had, including when I bleached my previously-relaxed hair back in high school.For full transparency, I left the dye on about 45min, which is longer than they said to on the box, but I had done this before with Loreal and had no issues. Again, all but perhaps two inches of my hair was virgin, and not only was there significant damage to my hair (it's thinner now and it tangles and breaks extremely easily) I also had no real color to show for it. This was about a month ago, and for some reason, each time I have washed my hair sense then, the water has been faintly red, despite there being almost no visible change to my hair.If you have dark or natural hair and are looking for a no-bleach purple dye, I would recommend the Loreal hicolor shades for dark hair only. They are more red-purple than blue-purple, but at least they do not claim to be anything they are not, and they do work, so you will at least see results that will make up for any damage you may do to your hair.

I have always used this brand and color. I've had some challenges with my color transition this time around, but if and when I decide to go blonde again, I will stick with this. This blonde is vibrant. I didn't experience any reaction, and my color lasted longer than expected.

The color wasn't even close to what it said it be on the box more red then violet but luckily it wasn't too bad of a change the mask that's included was excellent though!

Malheureusement ça n'a pas fonctionné pour moi j'ai les cheveux crepus très noir peut-être à cause de ça que le produit n'a pas marché

Very good and it does the work .

Very Vibrant color. Did the job perfectly well.

I probably left it on for too long.