BRANDING THAT MEANS BUSINESS

The quality of the product is too bad, the ink is smudged

As someone with a nihilistic view towards brand purpose, I found this book to be a refreshing and insightful perspective on the importance of aligning it with the implicit goals of the consumer. The author's emphasis on the cultural context and its impact on consumer behavior was particularly illuminating, especially in the chapter on social norms. I appreciated the author's analysis of how many brands overlook the cultural context and end up replicating strategies across cultures without considering their applicability.The book's example of the Amazonian tribe effectively illustrated how there are alternate ways of perceiving reality and how many beliefs about human nature are not necessarily universal. This discussion on cultural context added an important layer to the book's exploration of brand purpose and its impact on consumer behavior.Overall, I really enjoyed reading this book and found it to be a thought-provoking analysis of brand purpose and cultural context. It is a valuable resource for marketers, branding professionals, and anyone interested in the intersection of culture and consumer behavior. I highly recommend this book to anyone looking for a fresh perspective on this topic.

As someone who usually gets bored of any type of business book, i really enjoyed this book. It kept me engaged from start to finish. It had lots of real world examples and scenarios and was all around just a great read. I learned a lot from this book and i think both authors not only knew what they are talking about but also knew how to write it in a way that is understandable, engaging and enjoyable. If anyone is interested in learning about branding and about getting into the minds of the consumers and gaining useful tools that will help with that then this is a must read. I highly recommend it, and this is coming from someone who usually finds most business books boring. I enjoyed reading this book and i learned so much from it.

This book is a must if you are interested in Marketing and business or even if you are just curious about how brands can stay long-term in your mind as a consumer. Its approaches and real-life cases give readers a new perspective regarding brands' role in our society. If you are a business owner or work in a marketing role, this book will provide you with unique insights. You will not continue perceiving brands as you perceive them now.

This book is perfect for anybody interested in consumer psychology and specifically what drives us to engage with different brands. It introduces some of the leading theories from psychology, neuroscience and the wider behavioural sciences in an easy to read format. It's perfect for anybody involved in marketing, advertising, brand & business development. If you'd like to get a good understanding of what drives consumer behaviour, give this a read.