Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

I am almost at the end of reading this book and I am smitten with the level of inside information it has to offer. I am also very impressed by the way the author takes the reader through the various steps of the whole business process, one by one.This book is a real confidence builder for those starting out in a new business venture as it provides a clear unmuddied methodology in where to start and how to get things done. I have enjoyed this easy to read book which I will continue to refer.Very happy to recommend this book to those who need to clarify what they are seeking to achieve and validate their business venture.

As a long-term keen follower of Jeff Walker's PLF methodology, and an admirer of his generous philosophy and unassuming style, I was prompted to buy his updated 'Launch' book which offers new approaches fitting to the changing times in which we are living.His methods have led to millions of £££, $$$, €€€ being made, in an astonishing range of businesses, small and large. Incorporating latest technology whilst preserving the essential process of his work, Jeff teaches how to introduce your business to the right audience, primed in the right way, without false promises or tacky tricks.If you want to sell your 'stuff' in a non-pushy way and add value to your buyers as a community, this is the way to go. It needs work and application, but so does anything worthwhile.Highly Recommended.

Well done Jeff Walker for the new updated edition of the “Launch’ book.It really does walk you through the process and give confidence to anyone considering doing a product launch.You can definitely do it without Jeff’s course product so there is great value in the book as a stand alone guide.Some books of this ilk give you just enough info to get you excited but miss vital things that you then have to pay 1-2 grand for on the full course. Not so here.Based on this book, I’d gladly pay whatever Jeff is charging for the full PLF course.

A super brief summary of Jeff Walker’s method for those without time for reading the whole 270 pages: once you’ve got something to sell on the Internet, put together a mailing list, draw people’s attention by sending few emails ahead of the launch, than “open the cart” and start selling. And that’s it. It’s really that simple. There is of course plenty more to read in the book, but you should be able to figure it all out yourself. What strikes me the most though is first, that the author doesn’t seem to understand the concept of spam email and the technical mechanism of how a sales email ends up in the spam folder, and second, that he doesn’t appreciate enough the importance of the social media. And those two crucial weaknesses make his method completely out of date I’m afraid. He seems like an old dinosaur preaching you an old way of doing things, where you could already see a social media shock wave coming his way in the backdrop. Also applicability of his method seems very narrow. If there is anything physical about your business, like if you manufacture a product, run a restaurant, a fitness studio, or similar, and you gained already any business experience whatsoever by doing it, you would find his method naive and silly, like I do. How come he is so well known and successful then? This is because he is not selling a unique method, but a big promise. And people like big promises, that’s why they buy it. Consider the first business (the first launch) that brought him the first big gains. Being a very poor man he started selling paid investment advise to people on the Internet, advising them which stocks to invest in. One could ask a question, how come he didn’t use that wisdom himself firs to become a successful stock exchange investor? Well, that’s because that wasn’t really his trade. His trade was to sell a promise of gains, and still is.

First time trying Jeff Walker, I was really enjoying the audiobook version but realised I kept needing to make notes and figured it's quicker to buy the physical book!Having the combination works really well for me, hearing it for the first time, book when taking action.Jeff doesn't promise overnight success, rather that you get better with every launch, which gives me confidence and realistic goals.It all makes sense and I'm putting it into action for my first launch this Christmas

I made 11 768 992 euros of sales in 11 years with Jeff Walker's Product Launch Formula, while travelling the world 6 months a year on average (because I like it).I tried a lot of methods to sell online, and this one is the most powerful I experienced by far.You *have* to give it a try. If you are skeptic, please be skeptic in the right way : read this book, apply what you learn, and see for yourself the results :)

I love love love Jeff’s way of teaching and this book is a wonderful collection of stories of real people (like me!) who have read the book and launched an online product. When I read Jeff’s original book in 2019, I did a £20k launch just from reading the book. I then went on to do his full online course and just recently, we hit £1 million. I couldn’t have done it without Jeff’s formula and he lays out exactly how to get started in this amazing book!

I found the book very educational and a valuable insight, not only into the Launch methodology, but also into general marketing strategy.