La RicheNew La Riche Directions Semi-Permanent Hair Colour, 88 ml, Deep Purple

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips.Hair dye likes to try and get everywhere!

Excellent thank you

I have been using this product since the 80s. I have tried most of the other similar products but always regret it and come back to la riche. For the first time ever I decided to leave it in overnight, absolute gamechanger. My hair looks and feels better than ever. Absolutely love this stuff.

I was looking for a darker purple than the ones I could find by directions, so Deep Purple seemed to sound right. I think it’s just the violet one with a different label. Just wanted to darken the roots of my purple underneath and it worked.

Love Directions. Blue lagoon is my favourite, it is so bright and vibrant on bleached (white) hair and it really lasts! This will not come out of your hair for ages, so don't use it unless you're sure. It fades to really pretty colours too, I highly recommend it. I use about half a pot to do my shoulder length hair, but I'm extremely thorough, you could probably get away with half that honestly. Other colours by the same brand are hit and miss, I find, but lagoon blue is genuinely the best dye I've tried.

Best hair dye on the market

Absolutely gorgeous colour and hair so silky soft will definitely be buying again in many colours 😍 😊 ☺️

I really like this dye as it's a decent price and doesn't fade as quickly as other purple dyes I've used.