A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Name: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Brand: Marko Sarstedt
Price: 258.90 USD
Availability: InStock

Product ID: 308326077

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ISBN-13: 9783662567067

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process,...

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