Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Primal Branding is one of my best branding books. It is the best I have read on creating brand narrative and strategy for a company. Patrick redefine branding in a more simple and powerful way. A lot has changed since the advent of branding which was defined by companies but now there is a flip, people define the brand. Patrick explains with easy to apply step by step process of building enduring brand, building a community around a product or company.I love this book. It's my template for building a brand. I highly recommend this to everyone both expert and would be experts.

Great book that summarises succinctly the key factors that make a brand attract a loyal following of not just customers but real fans who will defend, advertise, and help out the brand in their own time and of their own volition. Throughout the book are various examples of how major brands today are using these factors in their success, and the book is peppered with a nice selection of talks with people working in some of these brands about the ways they used these sticking points in their success.I can highly recommend grabbing this if you really want to make your brand, community, or product create its own fan culture and really stand out from the crowd. Most of the suggestions are incredibly simple to implement, but are often things that we have overlooked when creating our brands and products.This is definitely a must buy in my book!

A lot of marketing, very little quality. It's not the worst, is just fluff without any actionable steps

Brilliant book, with loads of great info in an easy to read format - would recommend

Excellent