The Unplugged Alpha: The No Bullsh*t Guide to Winning with Women & Life

I think I am with a lot of men who watched Rich Cooper's videos on YouTube have taken his words to heart, and to improve oneself for the better. There's a ton of wisdom here that if you've watched Rich's videos, you're gonna be either shocked at first, but accepting later on. For those who may have just stumbled upon the world of "the manosphere", this is a solid book to start out. Rich writes in a straightforward manner that anyone can pick up and read. He is talking to you not at you.What are my favorite chapters? My few favorites are on owning a motorcycle as a sign of manhood, why smart men don't marry, joining a dojo to learn a martial art, the twenty red flags that men must avoid when dealing with women, and when men go their own way (MGTOW). These chapters are a solid pick of what Rich has to offer.This is NOT a book that you can just read once cover to cover and leave it. Personally, I read it at least once a week to refresh my mind on the drive to become a better man. And this is NOT the only book that you should read on being a man. There's Rollo Tomassi's "The Rational Male" series and Aaron Clarey's books are also treasure troves of masculine wisdom.As for possible recommendations for a future book, I felt Rich could have delved more into the motorcycle chapter, as I am a motorcycle aficionado. That would also include the dojo, or mastering violence chapter. The second complaint I had is maybe in another print, he could have a couple pages of books that he would recommend people who are starting out in their reprogramming to jump into, probably in the end of the book as a bibliography. I do know that Rich is planning a second book soon, so I'm looking forward to what Rich has in store.For the man who struggles to attract women, the man who struggles with depression or a sense of direction, read this book. I think sometimes a little shock therapy in the printed page, an audiobook, or Rich's videos can help you get to the right path of becoming a man of excellence. But you have to take action from what you read. Reading can only get you so far, the second part is to go forward to get to that place that is excellence.As Rich often says, "Chase excellence, not women."

I started at first watching his YouTube clips, followed by his podcasts, and ultimately reading this book.Rich is a very professional, straight forward, no excuse type of person. In his book there are several important topics of discussion that he covers that not only impacts single men, but men of all different statuses.I find that several key points he writes about relate to me when I was young, and now as a man.Choices I've made and will make.This book is very important to read because one major term he uses are men are made. We have to work hard to become wanted and desired. Success is not easy and there are no excuses in life regardless of what the news and media saysHard work ALWAYS pays off. His experiences he talks about in his book he shares and tries to educate and advise to men. Know what you're doing, take responsibility, be aware of flags and issues. In simple terms, use your brain!

I was recommended this book by the guy I am dating and can I just say WOW, it has changed my perspective on dating and life in general. I am a woman so I was reading it more as like a fly on the wall and also to learn about my own red flags and how to fix them.This stuff isn't taught in schools and modern society has a weird way of saying that masculinity is "toxic", so the book was a bit tough to read since it challenged old beliefs but I am so glad I read it all.It took me about 5 hours to read in its entirety, so it is an easy read. I gifted a paper back version for my brother (so yes, I bought it twice, lol) and gave it to him for Christmas and he is hooked already. I've seen everywhere that men wish they had this info at 18/19 and I think that's the best gift I could have given him.Thanks, Rich!

Wish I read this 20 years ago! If you get anything out of this book, it’s to focus on self improvement and self awareness before getting involved in a relationship which will cost you dearly in the future.

Hey Rich, in case you're reading this review. I want to thank you for giving out such valuable information and advice to the fellow men trying to unplug themselves from the norms of society. This comes almost like fatherly advice that I never got to have because I also grew in a single mother household. And evidently as you may know it is not enough for one to raise a masculine and well rounded man without a masculine role model. I cherish this book, as it made me understand what was is wrong in modern society and what I can do to improve myself and my experiences with life and women. I recommend this book to every man, specially young men like me, It is more than relationships with women but also about yourself, your health, your self-development, and regaining masculinity as a modern man. Thanks!

As a member of Rich's Community, I am an avid listener of his podcast. This book, however, is a great "pocket guide" to everything Rich has been teaching for years. Do yourself a favor and read it, as it will provide a better framework/background for your listening experience. This is now mandatory reading for members of my own inner circle and local men's community.

Ordered this book after watching a few of Rich's youtube videos. Read it in a few hours. Literally life changing. Would HIGHLY recommend for anyone in their 20s (especially late 20s as SMV dynamic starts to shift)

Book changed my perspective on many things everyman should know. Read it

This book isn't for everyone. In fact, I fully expect it to send a bunch of people into a massive tizzy. However, as a father who's currently being grinded through the UK's Family Court system, this book has provided me with a new sense of grounding and purpose that I thought I had lost as I ride the rollercoaster that is divorce law (it certainly isn't divorce justice).As I read through the book, multiple light-bulbs started going off in my head as I suddenly began connecting the dots to past events where I had messed up with women (and in life in general).It became obvious that, by forgoing my own passions and focusing on her, the positive energy that was so attractive to women was just dulled over the last 16-years. However, thanks to Rich's book, I feel like I have a renewed sense of purpose and that I can begin to chase excellence. Which, as you'll learn when you read the book, is what makes you the most attractive - and best - version of you that exists.I can say wholeheartedly that I will be saving the paperback version that I bought and passing it down to my son. It's filled with the kinds of information that I wish I knew back in my twenties. How, if I had of focused on myself, if I had truly became the best version of me, and if I had learned how to set, communicate, and hold healthy boundaries with women (aka: Frame), then I wouldn't be getting chewed up in England's heavily-biased family court system.At least now, at 41, I can start the new chapter in my life with a genuinely renewed sense of focus and ambition. I'm once again looking forward to becoming the old me again. And it's going to be awesome.

There is an aspect of wisdom in mens lives that is woefully lacking and Rich Coopers book here really covers a lot of the fundamentals in just over 200 pages. Set aside from pick up artistry and the nihilistic MGTOW philosophy, this easy to read and well laid out book covers several vital challenges that heterosexual men in the modern adult dating arena face. And with each chapter summarising the key points with bullet points in conclusion.On a personal note (of relevance to my review), it has always intrigued me how so many men can be at an ultimate alpha pinnacle in life, totally 'bossing it' e.g. running highly successful businesses, ranking high in the military etc, overcoming so many challenges to get there, only to quickly succumb to defeat at the hands of a woman in a relationship. Completely slain and destroyed. Often ending their own life as a result, tragically and unnecessarily. It doesn't have to be this way. To anyone in that boat, I'd strongly recommend this book.With no punches pulled, Cooper covers men's health and wellbeing, personal finance , red flags to look out for with women, risk/reward in marriage, and much much more. And he has many valuable and cautiously optimistic solutions.Highly highly recommended. If you're not already familiar with his work, maybe familiarise yourself with his YouTube channel, Entrepreneurs in Cars.I must have been one of the first people to own a physical copy. Reading it (in one long sitting!) on a dark Sunday in November 2020, with a foreword by author Rollo Tomassi dated the same month. Glad to have been here when history was made by you Mr Cooper. And equally happy to support your literature with a genuine and honest 5-star review here.

This book is a must read for all men today. It will help you change the way you think and bring back the masculinity that is fast disappearing from society. Men are no longer proud to be men, we listen to women who say to be more like them, like we are defective boys when it is actually OK to be men and act like men should. Men need role models and that is part of the problem, more and more men are raised by women only and don’t see how men should be and are often chastised for acting like men instinctively are. Read this book, it will open your eyes and help you understand women, money, self-care and living the quality life you are supposed to be. Lessons I now know my granddad was trying to teach me when I was young. An outstanding book and I would give this an extra star if it was possible.

I am a follower of Rich Cooper’s YouTube content and he has done a great job on his channel to distill a lot of uncomfortable truths about sexual market dynamics and in particular the female imperative. This book is a condensed version of that content and if you already know of his Red Pill aware work, you take this book with a pinch of salt knowing where he’s coming from.A word of caution however before guys go buy a motorcycle and walk around like the Terminator! This book isn’t recommended for guys who are still ‘plugged in’. They won’t get it, it’s too heavy going and ‘high functioning’, so not one for the relative or friend who just broken up with his LTR. The dating section is weak and isn’t going to help you unless you can reflect in time what happened when she banged ‘Kevin from Sales’ and you’ve dealt with the jaded phase. The career and entrepreneurial aspect is of course very good, that is Rich’s forte.

Excellent book, just reminded me why I’ve never been married or had kids and why I never will. Good information.