Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing

For the cost not impressed

From idea to execution, this book is jam packed with hundreds of pages of useful information. There's no fluff in this book. It's hard core, nuts and bolts what you need to do, why you need to do it and how you need to go about getting it done. It reviews specific models of machinery, listing the pros and cons. It tells you how much floor space you need to alot to each piece of equipment. It answers just about everything you need to know about making ice cream. And if there's something else I need to know, I haven't thought of it yet.Included are dozens of ice cream recipes that are sure to be best sellers if you do decide to go forward with opening a shop.Mr. Stogo writes everything in a way that's not overwhelming, but makes the entire process seem quite possible. If you are thinking of going into the ice cream business, this is the first book you should read. You won't regret the purchase price - it's money well spent.

Boring as all get out to read. No images to enjoy. But! It's what I was looking for.

This is BY FAR the best book on the subject of ice cream. It's not the sort of book you would want to use a little machine that lives in your freezer at home - this is geared towards mass production in a professional kitchen or bakery environment. I've used twenty of these recipes and turned ice cream desserts into the top-selling items. Even the sorbet is superior to what I was doing before. This week alone, I've sold over five hundred portions - Ice cream is now my #1 seller and the most profitable dessert on the menu, not to mention the lowest labor to produce. If you produce your own ice cream in any sort of volume setting, this book is a must-have for your library.

Exactly what you need if you are going for a successful frozen dessert business.