Brand You: Turn Your Unique Talents into a Winning Formula

In this latest release of their book, the authors provide an excellent framework for thinking about what we do, why we do it, and what that means for how we are seen in the world. It is a clear reality that, post 2007, the comfy relative certainties of employment- whether with an employer, or ourselves, is less certain than before, in markets that are evolving at ever accelerating rates. It's not a simple "self help" book,and requires the reader to expend effort, and probably address some uncomfortable truths, but the reward is well worth it. With the "half lives" of businesses, careers and ideas never shorter, the points they make on authenticity are critical. Most of us have been brought up and educated to be someone other than who we truly are in pursuit of conventional "success", or "cardboard cut outs" as the authors have it. Our real success, and joy, are dependent on getting ever closer to that unique person we are. This is not new age stuff, but a very practical, readable and thought provoking map for that journey. Timely.

WOW I love this book. It makes the case probably better than any other book out there for the importance of being the most remarkable version of you. If you get this far in your review of the reviews, then my advice is don't waste any more time reading the reviews just go and buy the book. It is bang up to date with the social media explosion, and shows you how to make the most of your time in using the available platforms. Well done.

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In a world where we know very well how to sell others' products and others' resources, we sometimes struggle to sell ourselves properly. This book is an excellent resource to understand the brand of you and how to implement the concept to fast start the process and get quick results.

Great book on self-branding and self-awareness