BYPRODUCT: Autonomous success in a bold new world

Make sure you have a highlighter in hand when you read this book. I have read this book twice through and I am daily applying the principles and lessons taught in this book. This book helps you in all areas of life! Whether you are a stay at home mom, employee, employer, CEO, etc...it will impact you and help you in all areas of life when learned and applied. This book does a great job at breaking down the "HOW" and leaving you feeling empowered and ready for bigger and better things by making changes in your life to produce BYPRODUCTS that will truly leave a legacy. I'm so thankful for this book, for all the wisdom being put down in words on pages and shared for people to read. Looking forward to reading again and making notes all over! Guaranteed to enjoy and get golden nuggets galore!

Book Review: ByProduct: Autonomous Success in a Bold New World, by Ian PruknerI’ll go into this saying I’m a little biased. I met Ian over a year ago at a large event that wound up as a lunch with friends thereafter. I liked him right away. Ian has that sort of energy that draws people in, amplified by his wisdom and encouragement as it relates to getting the most out of life. Since then I’ve listened to his lectures, spent an overnight capturing his marriage conference, and visited the “Pruk Ranch” in Michigan. When I found out he was writing a book, I ordered copies right away with the full knowledge I would want to pass them around.That was a wise decision. The book opens and closes with the best of Ian’s near-delirious optimism and in the middle is...more of the same. Not a self-help book, not a business exposé, this 189-odd page work reads more like an upbeat fast-paced treasure map to “Yes!” Before I rattle off a few examples let me clear one thing that sounds like constructive criticism. When you proofread, you gotta do more than hit spellcheck. There were a few instances of incorrect usage or punctuation marks where there shouldn’t be (“ahold”) is one example early on. These are easily overlooked given the overwhelming value on offer.Now. Pruk nugget spoiler alert. “God doesn’t make losers, we learn to lose all on our own.” Ian sets the foundation thusly, and lays out his foundational concept of “TBAR” - Thoughts->Beliefs->Actions->Results. Each of these things affects the other (in sequence), and for true lasting success one doesn’t simply try a new action expecting a different result if the underlying thoughts and beliefs aren’t addressed. To lose weight successfully one needs to see themselves as they want to be, reprogram their mind to eliminate the negative and replace it with positive at the subconscious level. After one reprograms the thought process, one begins to believe in a life change and won’t accept any less than success. Actions become life changing direction changes and results are life-lasting. If one simply plugs a new action into the equation “I’ll start a new diet” without the thoughts and beliefs being reprogrammed, the results cannot stick. Doesn’t happen. God doesn’t create losers. We have the power to change. We choose the easy way. That’s not God’s fault.The Dunning-Kruger Effect “I think I’m great, but I’m not.” I mean...addressing the excuse-driven world directly. So the Effect, which I’ve seen before, suggests we start new projects overconfident, peaking quickly at the “peak of Mt. Stupid” where we crash, burn, and despair. And that’s where we stop, typically...we’ve exhausted our interest because success didn’t come instantly, and we move to the next Mt. Stupid and so on. It’s only the champions who crash and burn, but then analyze themselves and address the issues that caused the crash...and then build well-founded confidence and success. It takes time. It takes work. It’s usually not pretty. Champions don’t care. Champions win.Around pages 108-109, the foundational concepts of TBAR are nearly applied...”beliefs ALWAYS cause actions.” You see, success isn’t plugging in a new job or a new set of clothes. Success “is dressed in overalls and looks like work.” But for those willing to put in the time and suffer the slings and arrows of outrageous fortune, as it were, shifting success into the subconscious makes the winning a byproduct of our own personal TBAR cycles.Yes, there are another 70-odd pages in Ian’s arsenal of truth. Yes, every page is full of Prukner’s “Pruk nuggets” and I could rattle off another half dozen with no trouble. But instead I suggest making this small investment in your life, to pick up a copy of Ian’s fast-reading style and plug into his recipe for purpose and success. Yeah ok. If you don’t want to buy in, you can find reasons to not buy in. Those reasons come down to something he addresses early on...winners win. Excuses...aren’t for winners. Set your dreams big and be prepared to grow them in proportion to applying Ian’s techniques. Once you’ve read the book, look up his talks online. No matter where you are in life, there is value to reading ByProduct.Prukner, Ian “ByProduct: Autonomous Success in a Bold New World.” United House Publishing, 2019, 188 pages.

Hello Folks. I want to thank you Prukner for this piece of literature called “By-Prod-uct.” I must admit I was a bit hesitant to purchase it bc I thought it was going to be more of the same, but I was death wrong! although I have read many books about self-grow, Napoleon Hill, etc., the Byproduct dissects in a very SED way (Simple, Easy & Duplicable) how human nature works, including wining & losing in life, in anything we can think of. The TBAR Process is something that would stick in my mind for life. The extraordinary simplicity of the reading makes it a great book. This is a must read book. By the way, I’m giving a 4-star only bc I believe that there is always room for improvement; otherwise it would have been a 5-star. Congrats Prukner. I’ll see you at the top!

What a great book! My wife and I couldn't put it down once we started to read it. This book is unlike so many others where there is a lot of fluff and a few nuggets here and there. It's the totally opposite. The first few chapters has enough nuggets to fill an entire book! He does a magnificent job demystifying success and breaking it down into a simple process that most of us simply overlook. I'm excited to apply what I've learned from this book in every area of my life!

This book is worth 100x what I paid for it. Ian Prukner is a hero of mine in business and he doesn’t waste any time jumping right into the “secret” of success. By the end of the 2nd chapter you will know exactly how to turn your results in life around. I could not recommend this any more highly.-Lawrence

I have read a lot of business and leadership books over the last 10 years, but NONE have broken down the process to change your results into such a simple to understand process. So many books focus on changing your habits or actions but don't help you with changing the root cause - your thoughts and beliefs. This book shows exactly how to make LASTING change, not just yo-yo changes. Highly Highly recommend!

This book is a Great read, if you're looking for a practical book that lays out how your thoughts, creates belief, that creates actions that equal to our reaults this book is for you. its a practical guide to help us to change our life and begin living the life we dream about. I have highlighted so many pages and look forward to going back over my notes. Can't wait to implement these nuggets.

Sound, no nonsense advice on how to achieve success from someone who has been in the field, and put in the work. Definitely worth many times the price you will pay for this book

This book really challenged me to think. My erroneous thinking had created my erroneous beliefs which in turn affected my actions that gave me results I was not happy with at all. This book has created a paradigm shift in my thoughts and attitude towards life. I always wanted to be successful in life, but somehow success evaded me, just when I thought I had the upper hand on life, I was dealt another blow which would leave me reeling. This process has been going on for fifty-seven years! Why was I so unsuccessful? Well, this book explains exactly why that happened to me. Thank-you Mr. Prukner for opening the eyes of my understanding.

Great read and so useful for those looking to change their mindset! This book can change your life and get you on the path to acheiving your goals, no matter what they are.

The in-depth personal analysis combined with psychological mind resetting tools is exactly what’s needed when you desire to accomplish BIG GOALS!

Covers everything

If you’re looking for something to help you be motivated or get you on the right path in anything in life personal, work, family, etc this is the book. It’s a quick easy read that’s worth it