Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

Primal Branding goes much deeper than most books on branding. It is not just about logos and tag lines but about the seven crucial components which must be present to creating a brand that connects.The seven attributes are the creation story, the creed, icons, rituals, sacred words, pagans (the opposite or those opposed to the brand) and leaders. Primal branding is not about "building a church, but creating a religion.""Primal Branding has broken down the elements that help people feel better about a brand." All marketers are searching for ways to stand out from the crowd, to get attention, to connect. Hanlon has given us the blueprint to do just that. But as he says, "If all we needed were a recipe, everyone would be a great chef." He gives us the blueprint, but there is still the need to create the story, to make sure it resonates with everyone, the employees, the vendors and the customers. Branding is still part science, part art and a good deal of luck.The book is well written, easy to read and filled with many examples of very successful brands - from coca-cola to lego to U2. Hanlon goes behind the scenes to uncover what made the brands successful. He gives great insight into the things we must do to make our own brands successful.While we have the essential steps to brand our products or services, we still need to bring the emotional connection into the process. That of course is where the art and luck comes in.If you are responsible for marketing your services, you really need to read this book.

I love this book! Patrick Hanlon deeply understands that branding and marketing is first and foremost about truly connecting on a human level with the audience. He describes beautifully how the innate yearnings of human beings are to belong and to believe--we want to believe in something that has meaning to us. He also describes the roadmap to create a strong brand through 7 distinct primal codes. These principles are then exemplifies through detailed case studies that breakdown the process in a concrete way. This really helped me in understanding how to apply the 7 codes to my own brand.It was an absolute joy to read this book. I kept underlining and taking notes in the margins…the book is now mess with all my scribbles! Obviously, this is a testament of great content and writing. Thank you Mr. Hanlon for giving us this intelligent, genuine, and practical gift!

A good book. The points to create a primal code make sense and helped me look at our branding in a deeper way. The only thing is, I wished there was more application in helping business owners create their own code with each point. There was only a small portion of the book that did that. The majority of the book was examples of successful companies that have the primal code in their branding, which I started to think it was over kill on the explanations. Another good book to pair with this one for people that need branding help is Story Brand by Donald Miller. That one is a deep dive in application which I wish this also did something similar.

This book is a quick read on brand building and what elements to consider to build a brand that resonates.Great framework with plenty of examples to help you link the concepts to the real world examples.

The first 1/3rd of the book was very helpful, the 2nd became incredibly long winded as it reiterated previous talking points from earlier chapters. the final 1/3rd didnt seem to include much valuable information at all. The book is certainly on point in its strongest areas but I feel like theres more filler than anything and you can probably find the same information in a better book. All you really need to do is read the first few chapters and you get the gist of the entire book

Highly recommend this book.There is a boring part about some brand stories but in general it captive my attention.

As someone who is on the path to creating a personal brand to shape my career, I found this book helpful. With a clear checklist of seven critical elements to success, this book will help anyone who is involved in creating brand and culture. Also, the section on M&A is fantastic and overlooked by many companies.

As a relatively new member of the marketing profession, I've been reading a lot of books to help me grasp marketing concepts and techniques. Of those, this has been the most unique. The main concept I took away from this particular tome is that more than one factor comes into play when you're establishing a brand image. Everything--from the logo to the buzz words--associates your product and brand in a consumer's mind.I really enjoyed reading about the various ways companies came into being, the way various entrepreneurs were interviewed. One story I found particularly fascinating was that of the founders of "Fast Company."Overall, this was a worthwhile read, but don't expect to come away with an outlined set of steps to follow to cause your brand to "pop." Rather, you'll find a set of guidelines that you can use toward creating your own primal brand.

An easy and practical read with tons of value.

It's about how you should understand Primal Brand and not only an explanation on what Primal Branding is. It's about reality and how to show it to the customers.

El libro viene en perfecto estado y muy pronto

This was a compulsive read. Well written. A lot of examples to illustrate the pronciples of the code. Very insghtful and useful info for any business owner or leader to help them analyze what's working in their marketing strategy and to identify the gaps to improve the game plan. Thanks Patrick for sharing these insights through this book.

Good Book But packing was not good!!