All Marketers Are Liars

Great book for people who are creative and wanna establish the sales and advertising market, with good read to the facts and figures, beautiful and easy to read and understand

I like the way the author thinks about storytelling and then combines it with marketing. Fun read even when you don’t expect to learn anything from it.

Very interesting spin on positioning. Puts the onus on marketers to go & find customers who resonate with the product's worldview. Don't waste your efforts and money to change the customer's worldview.. Seth's approach &language will shake you up and rightly so. It's not a lie. Grab the book. Period.

Seth Godin writing skill is just WoW; I've already read Purple Cow of Godin and I think this one is better than Purple cow. The ideas in this book are not new but the way of presentation is new and his writing is just like spoken style and not at all boring; When you plan to buy a book you will scroll down and read the reviews about that book for sure; but are you sure all that reviews are true ! may be some of them :) some people are marketing here by reviews and they are also telling stories; if they are a good story teller then you will buy that book for sure after reading the review, this is the concept of the book; advertising is not marketing and in order to get people to listen to you then you must tell authentic stories.

The books takes realistic approach towards marketing. It explains the topic with examples which helps you understand the concept better.

Overhyped. Not very special. Did not get the full value of my time.

I found the book great. It tells you why and how storytelling is important in life. How one can make anything look so great just by the way you tell about it. Fully recommended for all Product and marketing managers.

For a beginner with no knowledge of the complex terminologies of marketing but if you have a strong feeling a passion or even curiosity about how marketing works and how to shape your next marketing strategy this is the book for you. This book is written in simple language, it is authentic and I have enjoyed reading this.

Lo compré sin saber nada de marketing, simplemente tengo un pequeño negocio y me gustaría entender mejor cómo promocionarlo. El libro me ha parecido interesantísimo. No se enfoca en detalles técnicos de cómo publicitar (como qué colores son mejores en tu web, etc.), simplemente en la idea general de qué hace que alguien se "enamore" de un producto. Me ha parecido fascinante y una información muy útil para tener presente. Además, me gusta mucho la filosofía de Seth Godin de no intentar "dar pelotazos", ni mentir, etc. simplemente ilusionar a la gente con un producto que ya es bueno, de forma honesta. Además explica multitud de ejemplos muy interesantes. La única pega que veo es que algunos de los ejemplos son difíciles de identificar porque son marcar americanas o británicas que no conozco, pero hay suficientes conocidos o explicados, como para entender lo que explica. Además, el libro es muy entretenido y está muy bien escrito.

My husband ordered this one and thoroughly enjoyed reading it. Would recommend

As a Seth Godin fan, I decided to pick up “All Marketers are Liars.” I think the book is best for people who are already in the Godin universe because rather than being a “how to,” the book is more like listening to Seth share some of his worldview. Of course, his worldview is worth listening to, so no matter who you are, you’ll benefit from the time you spend. The main idea the book points out is that as a marketer, you’re unlikely to change someone’s point of view. Rather, you’ll succeed if you can find the people who already agree with you and then just invite them to join your client base. Godin shares a story which illustrates this well: “My friend Lisa wrote a best seller a few years ago, and reading the reviews on Amazon is an astonishing experience. About half of the readers gave the book five stars. They talked about how poignant and well-written the book was. They mentioned that they had bought four or five copies for their friends. The other half? They gave it one star. They vilified Lisa, her writing, her lifestyle and even the people who liked the book. What’s going on here? How can one book generate such diametrically opposite points of view? Simple. The book didn’t generate anything. All it did was give people a chance to express the biases they had before they even opened the book.” Another important point that Godin teaches which is often lost in the internet marketing world is that personal interactions really matter. In fact, they’re the #1 reason people will succeed in business. Of course, the original master of personal interaction was Dale Carnegie, and everyone on the planet should read, “How to Win Friends and Influence People.” However, to get a more modern explanation, read what Seth Godin writes, “If a consumer has a lousy telephone experience with a hotel reservations agent, his impulse will be to hate the service from every person he interacts with when he finally arrives at the hotel. The only solution? It’s not expensive carpeting, lower rates or a better mattress. The only solution is a warm, personal interaction between an authentic and caring individual and your disgruntled customer. Facts are not the most powerful antidote to superstition. Powerful, authentic personal interaction is. That’s why candidates still need to shake hands and why retail outlets didn’t disappear after the success of Amazon.” The whole really isn’t about lying. In fact, I don’t think I would have titled the book, “All Marketers are Liars.” But it’s catchy, and the author certainly makes a strong case in the book for why he chose that name. I’m giving the book five stars because I enjoyed reading it, but I’d choose a different one of his books if you’re looking to really advance your marketing efforts.

Good book, small and easy to read. Good color​.

Muy fácil de leer, buenos ejemplos. Es un libro corto y pequeño pero hace un punto en relación a cómo contar historias poderosas.