Sonny's Original Surf Paste, Texturizing Hair Styling Paste, Matte Finish, Medium Hold, Vegan, Dye Free, Cruelty Free, UV Protection, 3 oz, 1 Count

First of all, I would like to say hallelujah thank you baby jesus that my favorite sunscreen maker company also makes hair product. I found this by accident after so many trials and disappointments with expensive products. My expectations were high, and I was NOT disappointed upon first use. Where to start? VALUE? CHECK. It's a super great alternative to most of the expensive and fragrance laden products out there, given the volume of product for the price. It is salon quality, unlike anything in comparable price range I have ever used. IS IT EASY TO USE? Errm, YES! It is easy to stick my finger in it and then apply to my hair. If your hair product requires a more complex procedure, this product is a highly recommended alternative for simplicity. THE SCENT? OMMFG. It's like a cucumber and a sea urchin had a passionate umbrella drink fueled one night stand in a run down cabana on the beach during a tropical thunderstorm that resulted in a lovechild who is actually a little baby surfboard that they named Benihana. Just close your eyes, take a deep whiff, breathe in that beachy, fresh scent and proclaim "TAKE ME BAAAACK" like every basic white chick you follow on instagram. I have never spent a better $16. This product will matte your hair, it leaves no sheen so you don't look like a 4th grade douchebucket, the hold is almost non-existent except for the 'weight' it adds to your hair, which will give it some texture and the product does work-in like a molding paste. It does not harden or leave hair stiff by any means. I typically need to use what I assume is a little more product than prescribed as I have thick, straight, obnoxiously absorbent hair. Rub any product into my hair and it almost immediately disappears. I always have to use about twice as much as the recommended amount. This product is no different, save for the lack of any buildup that may normally result. It reminds me of the texture I get from swimming in the ocean, as stated in more than one of the other reviews. It's like the ocean applied the product for you, then told you how handsome you are, gave you a slap on the ass, and said "no worries about your hair today, I got this". I may experiment with using a little more product to see if I get a little more texture, as that is a completely normal challenge for me with any product. It usually takes a little experimentation to find that perfect dollop. Is this a 'one finger dollop' product? Yes, luckily. I am just not sure if it is more like a 'finger tip' dollop, or a 'GOB' dollop, but either way, and just like your mom, one finger and a little finesse will do the trick. Smear it on your hands, rub it into your hair, then 'tussle' a bit to recreate that 'early-morning, just woke up and sneaked out on my one night stand' appearance we all strive for. Stay sleezy, my friends. Sun Bum Surf Paste will ensure that you maintain that debonair, yet relaxed and confident beefcake persona that is envied by so many, and duplicated by so few.

Gret product

I bought this because of a few recommendations from TikTok and honestly I wasn’t sure how it would go. But honestly it was perfect, it worked far better then expected. My hair was still soft and moveable but only in a way to move it to the placement I wanted. My hair didn’t end up too hard or fall down because the product wasn’t strong enough. It truly gave me the structure I wanted for my hair without compromising the feel of my hair

Very happy with this, does what is says and smells great. Not too hard to wash out either.

Effortless Beach Hair in a Jar This surf paste totally nails the “I just got back from the beach” look — without the effort. I use it on damp hair straight out of the shower, and it gives just the right amount of texture and hold without feeling sticky or heavy. The matte finish looks super natural, and the light grit from the sea salt adds a little edge without being crunchy. I love that it’s packed with clean ingredients like sea kelp and coconut oil — plus it’s vegan and cruelty-free, which is a big win. The scent is light and beachy too, which I really appreciate. If you like low-maintenance styling with high-vibe results, this one’s for you. Trust the Bum — they get it right.