COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).

This really works! I have red hair with some gold blonde highlights and grey roots, which are currently about a half an inch long or more and I used it in red today for the first time. I've never used a root coverup before and was a little skeptical but it was quick and super easy to apply and covered the grey naturally and without any mess. I'm very happy as my next hair appointment isn't until a few weeks. We'll see if it truly lasts between shampoos but right now I am super thrilled at this easy solution!

I'm Jim's wife, not Jim. :) I have a few random grays throughout my dark brown hair, but my main problems are at my temples and one streak in my bangs. Well, it would be a streak, but I won't allow that to happen. Because I don't have a huge problem with the gray, and because, when I do get my hair done I'm only matching my natural color, I don't want to go more often than I need. It feels ridiculous to go and spend all that time and money on color when I just have a couple problem areas. At the same time, I am SO self-conscious about my gray that I can't just leave it alone either! Hence, my decision to try this out. It's been over 2 months since I went to the salon. I purchased this to tide me over until the next trip. Overall, I'm really happy with it! I use the small end to apply the powder to my problem areas. It shade the skin underneath the hair (which I guess is why some people use it to make their thinning hair look fuller) and it also coats the strands with color. It doesn't make the gray hair as dark as the others, but it darkens it enough so that it blends in naturally. I was thrilled! Apparently, it's supposed to last until the next shampooing. I didn't find this to be true at all. I'll apply it in the morning before work, and if I'm heading out at night I might touch it up again. I'll definitely need to apply it again the next morning. An irritating side effect is that the powder gets under my nails and makes me look like a serial gardener. This is probably because I'm habitually running my fingers through my hair. It washed out fairy easily, but it was another thing for me to be self-conscious about! Anyway, my solution was to keep my fingernails painted. :) All in all, four stars! The missing star is due to the fact that it needs reapplication fairly frequently and it sticks under my fingernails. But all in all, I'm thrilled!

I was skeptical but this product is amazing!! It covers up my roots and my greys in between coloring. It is very easy to use and apply and it stays on very well until I wash it out. The light brown color was a perfect match for me. I feel so grateful to have this product so that I feel very put together, even when my color is a mess! P.S. I never write reviews, but I had to for this product!

Are you anything like me regarding setting up your hair-color appointments months in advance around all the special occasions that you need/want to look amazing ? Has an sudden event ever happened that you were not prepared for...such as the last minute notification that out of town guests are coming and there is no way that your hair dresser can fit you in, or you just do not have the extra time to color those grey roots? Well, take a deep breath and then exhale, because this little color root cover up can perform a miracle in about 5 minutes, with a pair of steady hands. You do not need to use those root color creams that require the application, a 10 minute wait, a wash out, and then the blow dry and style. Moreover, those messy root color markers leave your hair with a slightly greasy after look, and the same greasy effect can be the result from those `hair mascaras'. First of all, this Wow cover up is a powder, so there is none of that greasiness that spoils your freshly washed hair. Wow, comes with a double-sided brush, long thick soft bristles on one end, and shorter thick bristles on the other, for a close up application down deep where the roots are right next to the scalp. The shorter bristle side also gives you better control for all the areas that frame your face. The powder does NOT come off onto your clothes, and my pillowcase remains clean. If you do smear a little on your face, just take a moist face cloth and gently rub the excess off your skin. It's easy, fast and efficient. In addition, your freshly washed hair stays clean because there is NO greasy build-up. This little miracle Wow Cover-up is the very best idea that I have experienced in over 30 years that I have had my hair colored. The color stays for a few days, enough to get me through that `unexpected' time, or if necessary it just takes only 5 minutes to refresh the color a few days later. So, no more stress or panic when that unexpected event happens, just an extra 5 minutes with steady hands and my Wow Cover-Up saves the day. A little helpful tip, Wow cover up tends to be a little darker, so go one shade lighter. I used the medium brown when a light brown might have been a bit better, but Wow!.. I still looked a whole lot better than having grey roots or a greasy build-up, and no one noticed at all...just compliments...'your hair looks terrific'...and it did and I loved it, I was relaxed and I felt pretty!

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

I wanted to love this product because it does a really good job covering gray roots. The color blends naturally with my hair, it’s easy to apply, and it gives instant coverage without looking messy or fake. For a quick touch-up before going out, it definitely works. The downside is that it doesn’t last as long as I expected. I noticed it started to fade and come off throughout the day, especially if I touched my hair. For the price, I was hoping for better staying power. Overall, it’s a good temporary fix that works well for instant coverage, but don’t expect it to last all day without needing to reapply.

Excelente producto y durable fácil de usar

Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.

Perfekt

Great product, does what is says on the tin. A little expensive but it works!

amazing product, covered my grey/white hair perfectly, great for a quick fix and its waterproof !! easy to apply, only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline, also used it on my eyebrows !!

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