Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement
Product ID: 573151204
📈Proven 5-star insights
🔄Dynamic change management
🤝Customer relationship mastery
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$298.60
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Description
🚀 Elevate your web game—stay ahead, stay relevant!
- TRUSTED BY EXPERTS - 5-star rated guide for managers aiming to lead successful commercial websites.
- MEASURE WHAT MATTERS - Use data-driven site measurement to optimize performance and ROI.
- CONTENT THAT CONVERTS - Learn strategies to keep your site fresh, relevant, and engaging.
- MASTER CHANGE LIKE A PRO - Navigate evolving web landscapes with confidence and agility.
- BUILD LOYAL CUSTOMER BONDS - Harness relationship management to boost retention and satisfaction.
This expert guide by Ashley Friedlein delivers actionable strategies for managing and evolving commercial websites, focusing on change management, content optimization, customer relationships, and site measurement. Perfect for professionals seeking to future-proof their digital presence with proven, data-driven methods.
Specifications
| Customer reviews | 5.0 5.0 out of 5 stars (1) |
| Dimensions | 18.42 x 2.54 x 23.75 cm |
| Edition | 1st |
| ISBN-10 | 1558608303 |
| ISBN-13 | 978-1558608306 |
| Item weight | 726 g |
| Language | English |
| Print length | 442 pages |
| Publication date | 3 January 2003 |
| Publisher | Morgan Kaufmann Publishers In |
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