Wet n Wild, H2O Proof Felt Tip Liquid Eyeliner, Waterproof and Stain-proof Liquid Eyeliner, Waterproof Makeup, Long-lasting, Fluid and Pigmented Formula, Black

This US-made product has been tricky to get hold of up to now in the UK but now the packaging states there's a UK-based distributor, I'm hoping it will be much easier. If you've previously bought Wet & Wild H2O Proof in the silver/blue box in 'Ultra Black', rest assured this appears to be the same product in updated packaging. The one difference I can see is that the felt tip applicator is even finer - but very easy to apply broader strokes or build 'wings' if you want to. If you've not used H2O Proof before - wow, buy this and you're on the brink of discovering the BEST eyeliner on the market today at any price! It is intensely black and long-lasting, doesn't fade and it's easy to apply without any dragging on lids. It should stay on through heavy rain, tears, sweat etc and a bottle lasts for many weeks if you wear the product daily - no touch-ups required - so along with the great price it's truly good value. It can be a little hard to take off. At present I'm using a tiny dab of silicone-based primer as the grease seems to break down the formula but this is expensive so I may try micellar water which another reviewer has suggested. However, let's face it, the usual problem with eyeliner is keeping it on! Try H2O Proof - you won't regret it.

Very good value product. Lasts all day and is definitely waterproof.

The product is pretty good - especially for the cost. The liquid itself is good and lasts. My only disappointment is the brush...it is not quite as brush-like as I would expect and would have liked (I expected a flexible brush made of hair/fibres) but it is more like a flexible stick and only a little bit flexible at the end. Getting used to it - but prefer a proper brush. But overall, good value and satisfied with purchase.

Great eyeliner went on easy no mess water resistant great quality

Went on summer holiday and used it daily swimming in the sea and the eyeliner stayed on and DIDN’T smudge. Great product

Eyeliner smudges and transfers to upper lids! The brush is good, but the eyeliner itself is rubbish. Totally unwearable unless you want to resemble a raccoon with rings around your eyes. Even with primer and powder on upper lids, it still transfers!Would give this 0 stars if I could, worst eyeliner ever.

Shame because I really love how fine the tip is and how rich the pigment is, but this eyeliner tends to smudge and bleed despite being 'waterproof'.

Love this liner. Easy application with the narrow tip. Doesn't get clunky. Being waterproof it's great for inner eye lining. Lasts on until cleaned with make-up remover. Great product