Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Product ID: 403388721
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Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design , noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time . Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection. Review: Superb book by a pro! - Amazing understanding of this type of graphic design. Well recommended. Review: Exactly what I wanted - Excellent book, well written with some fantastic guidance and theory.
| Best Sellers Rank | 95,097 in Books ( See Top 100 in Books ) 13 in Branding & Logo Design 38 in Typography in Graphic Arts 181 in Graphic Arts in Illustration |
| Customer Reviews | 4.5 out of 5 stars 330 Reviews |
J**S
Superb book by a pro!
Amazing understanding of this type of graphic design. Well recommended.
A**R
Exactly what I wanted
Excellent book, well written with some fantastic guidance and theory.
A**R
must read for new/beginner designers!
I loved this book that much, I finished it in two days, the information is well broken down and easy to digest. It’s explained well and will really help me in my 4th year at university!
A**S
Great for designers
I work as a graphic designer and this book is so helpful to look at and read through for inspiration and references.
C**S
Absolutely essential design resource
The is a wonderfully designed book, incredible thorough exploration of logo design. Very much to the point about the subject and would recommend to any designers who want to sharpen their logo skill.
V**O
Excellent book for anyone who wants to be a real designer!
Excellent considerations and analyzes about logo design, as a designer for over 40 years I was surprised by the similarity of what I think. It's worth it for anyone who wants to be a good designer.
M**H
Great content!
This book is so well designed! The information is well detailed, with all the steps of creating a logo, as well as styles and tips on how to improve your designs
G**E
Not happy with what I received. Expensive and not new. :(
Book is not great but will do for starters. I was expecting much more and in colour not just black and white. Also not happy as I paid full price for a brand new book for my collection and received a book with back cover scratched and teared off on the cover where the middle part is. Not fair and not very happy with this. The box was fine before opening it.
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