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🎨 Elevate your look with zero compromise—color that cares and covers.
Bigen #37 Dark Auburn Permanent Powder is a top-rated, ammonia-free hair dye that delivers 100% gray coverage with a gentle, water-activated formula. Designed for professionals seeking vibrant, long-lasting color without harsh odors or scalp irritation, it offers an easy 20-minute application and resists fading even with frequent washing and hair product use.










| ASIN | B00OQKXJOY |
| Best Sellers Rank | #7,328 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #93 in Hair Color |
| Brand | Bigen |
| Brand Name | Bigen |
| Color | Dark Auburn |
| Container Type | Box |
| Customer Reviews | 4.6 out of 5 stars 12,927 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Powder |
| Manufacturer | Hoyu |
| Manufacturer Part Number | 37 |
| Material Features | gentle on hair, easy to mix with water |
| Material Type Free | ammonia free,peroxide free |
| Model Number | 37 |
| Number of Items | 6 |
| Package Information | Box |
| Product Benefits | Provides excellent gray coverage, enhances natural hair color, and is gentle on hair with no ammonia or harsh odor. Product Benefits Provides excellent gray coverage, enhances natural hair color, and is gentle on hair with no ammonia or harsh odor. See more |
| Recommended Uses For Product | Hair Coloring |
| Set Name | Bigen Permanent Powder Hair Color - 6 Pack |
| UPC | 033859905370 |
| Unit Count | 1.26 Ounce |
A**S
Great color to cover greys
It worked out really good. My greys were coming in the front around the face. I did do this outside in the yard and used the hose to wash off. I brought my mirror outside and applied the hair coloring carefully. This was to prevent my bathroom from getting stains. I wore an old black shirt and covered with plastic disposable apron all around my body. Rinsed it outside. The color is oriental black and turned out really good.
B**Z
Pigment
Very good product a 10 out of 10 I loved it they leave me my eyebrows spectacular it is durable the number I ordered is number 46
R**A
Permanent powder hair dye
For me, this product was a lifesaver; it made things easy and allowed me to avoid applying a harsher product. It is very practical to use: simply wash your hair, towel-dry it to remove excess moisture, and apply. After letting it sit for the time recommended by the manufacturer, just rinse it out, follow up with conditioner, and you’re left with beautifully black hair without any harsh chemical processing.
J**A
Easy to use
Great product! Good quality, easy to use, and totally worth it. I’m very happy with my purchase.
A**O
Excellent Black Color, Long-Lasting and Easy to Apply
I bought this black hair dye and was very satisfied with the result. My hair is extra long, so I had to use 3 bottles, but it was totally worth it. The preparation is very easy; you just add water, and the product already includes the necessary measurements, which makes the whole process more convenient. My hair is virgin (unprocessed), and I left the dye on for 30 minutes. Afterward, I washed it as usual with my shampoo and conditioner and dried it using cool air. The result was excellent: it didn't damage my hair, nor did it dry it out or leave it dull. On the contrary, it was soft and shiny. It's been two weeks since I applied it, I've washed it 4 times, and the color is still intact, without losing intensity or fading. The only thing I didn't like is that it doesn't include a brush for application, which would be a nice addition. Other than that, it's a very good product, and I would definitely buy it again.
R**E
Very good product
Very good quality and price
M**E
Great at covering grays in "natural" hair!
My hair used to be the most beautiful dark brown/black color when I was in my 20s. Now in my early 40's the gray hairs have slowly but surely, been reserving their spot in my natural head of hair. Despite them being known as the "Threads of Wisdom", I hate them! I purchased this product in color Oriental Black #59, with the sole purpose of covering my gray hair. It's not even very noticeable to others, as the grays were to me. I hated parting my natural hair down the middle, because the gray strands would show. & Yes, I took the natural, "herbal route" (as others have mentioned in these reviews), I tried it a few times, using the herbal formula Henna + Indigo. But when you are rocking your natural hair/curls, you'll tend to wash, condition, and use oils in it more often, than an individual not wearing their hair in it's natural state. This will result in the Indigo (which turns the hair black-"temporaily") to fade quicker. My grays would be exposed again within a week, of using my hair products and oils in my "Henna +Indigo", treated hair. And nobody wants to keep applying a herbal hair color treatment, to their hair two or three times per month, because it fades so easily after washing or applying hair products, & oils. So, the only sure fire way to cover your grays is to use a permanent hair color/dye, over them. Sorry to say, but its the only way because, I've tried both methods the herbal route, and now this permanent hair color route. This particular hair dye is NOT to be slept on. I've seen it in beauty supply stores, all my life. Never imagined I'd be using it later on in my own life, to cover my grays. It's simple to mix (just add water, according to instructions), contains NO- Ammonia, or Peroxide so it doesn't even smell like chemicals at all. It's a dark color, so its not stripping color from the hair (as lightening hair color does, sometimes leading to breakage), its adding color, so it's less harsh. I was beyond pleased after using this for the first time. This permanent hair color, covered my grays COMPLETELY, effortlessly, even the shorter strands around the edges of my head, and the long strands, within a 20 minute time frame (no burning or irritation at all during application process). And the best part about a permanent hair dye, is that I can apply my hair products, and my hair oils too, without the worry of fading my hair color and "re exposing" my grays. This color is beyond amazing. Of course I'd recommend it to anyone looking to cover stubborn, hard to cover gray hair, like mines was. Just make sure you do the allergy test first. IMPORTANT NOTE: I did the Allergy test on my skin, as directed, prior to first time usage. Always make sure to do the Allergy test prior to any hair color application, no matter what brand it is.
S**R
Gentle and scent free
This is a great product! Lasts a long time and is not as toxic smelling as other brands. It’s easy to use, too! You can mix up as little as you need for touch ups or full on. My only issue is that the wrong color keeps getting sent, so had to return the ones that were too dark and completely the wrong number.
N**.
Works great!
Worked great and easy to use. Arrived quickly
T**I
No color
I used 3 but didn't get desired results
B**D
Good hair treatment
My friends like it. She uses it to remove grey hair
H**A
👍👍👍
Nice color
Y**N
Tiene excelente pigmentación en cejas
Este producto es una excelente opción para cejas los utilizo para mis clientas y para mi también y es una maravilla hace las cejas hibridas perfectamente y su pigmentación dura de 8 a 15 días sabiendo cuidar obviamente y me ahorra mucho tiempo al maquillarme ya que la ceja ya tiene color, una maravilla llego antes del tiempo estimado y aparte la paquetería llego todo en perfecto estado así que 100% recomendable ojo la henna utilícenla de manera responsable y primero hagan una prueba 48 horas antes de la aplicación tras su oído para evitar que la persona sea alérgica al producto de hay en más todo perfecto (cabe resaltar que ninguna de las personas ah tenido alergia alguna al producto de mis clientas pero es bueno tener precaución antes)
Trustpilot
1 week ago
1 week ago