Making Ads Pay: Timeless Tips for Successful Copywriting

I love John Caples and Bruce Barton. I mention Bruce as they worked together and it’s easy to see that Barton had a wonderful influence on Caples. This book is brilliant and well written. A re-read for sure.

Ottimo

If you are looking for solid advice on writing sales copy that turns skeptical prospects into eager buyers, then look no further. John Caples is your guy. And this book is a "must have". Why? Because it contains everything you could ever want to know about direct response advertising, including: How To Write Headlines... How To Find The Right Appeal... How To Think Up Ideas... Ten Ways to Write The First Paragraph... Six Ways to Prove It's a Bargain... And much, much more. I've always felt that marketing books are like music. The old stuff is the best stuff. Case in point: Name me a band from the 21st century that can hold a candle to The Beatles... Led Zeppelin... or The Rolling Stones? That said, the same argument applies to direct response marketing: Who can touch John Caples... Claude Hopkins... or Albert Lasker? Get this book. Read it till the spine wears out. And you'll have a "bible" that delivers nugget after proven nugget to help turn your sales copy on its head.

John Caples foi o melhor que eu já tive a oportunidade de conhecer o trabalho.

This is a lesson for an industry giant. John breaks down ads that made a difference to him and ones he has done. He shows the best way to construct your marketing. This is a must read for anyone in sales and marketing, it is not a coffee table book it is more then just a lesson in advertising. My advise is don't just read the book. Write out the ads in the book by hand you will give you a far better understanding of writing ads by understanding how John Caples crafted his ads. And understanding the flow and rhythm inside the ad.