Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

This is hands down the best book I’ve ever read. I’ve spent the last 3 months starting my copywriting journey. At first, I jumped straight into online courses… and honestly? I was lost. Nothing made sense. The terms, the techniques, the structure — it all felt overwhelming. Then I found this book. It gave me the foundation I was missing — the basics, the core principles, the “why” behind great copy. It taught me how to write in a way that grabs attention, holds it, and makes people want to take action. Step by step, page by page, it connected all the dots for me. I’m not writing world-class copy yet, but now I understand it. I see how great copy is built. And that’s because of this book. If you’re just starting your copywriting journey, don’t make my mistake. Don’t dive straight into courses. Start here. This book will give you the clarity, confidence, and skills to actually make those courses make sense.

Really good content and easy to read and follow copywriter basics field guide

This is a great, precise, break down of the original book!!

O conteúdo do livro é excelente e a entrega foi super rápida! A única coisa que não gostei foi a qualidade do material: a capa é muito mole e amassa com bastante facilidade.

Pésima redacción y sintaxis.. pésimo formato. El contenido es bueno.

Absolutely loved this book. Teaches you so much about copywriting. I believe it is good for people already in the industry to remember to use the fundamentals when writing a ad.