Public Relations: Strategies and Tactics (10th Edition)
Product ID: 1704811
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Updated in a 10 th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. Review: It's a Textbook, What Do You Want? - I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks. It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information! Review: Quick Delivery - It's a book for school. It was quick delivery, I was thrilled with low price. Thank you for offering this on desertcart!
| Best Sellers Rank | #1,685,417 in Books ( See Top 100 in Books ) #492 in Public Relations (Books) #1,272 in Communications #2,244 in Communication Reference (Books) |
| Customer Reviews | 4.4 out of 5 stars 67 Reviews |
Z**E
It's a Textbook, What Do You Want?
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks. It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
T**N
Quick Delivery
It's a book for school. It was quick delivery, I was thrilled with low price. Thank you for offering this on Amazon!
V**Y
INCREDIBLE
AMAZING BOOK/ WOULD READ AGAIN. GRIPPING FROM START TO FINISH. COULD NOT PUT THIS BOOK DOWN IF MY LIFE DEPENDED ON IT!
A**I
Not much to love about it
Its a textbook. Not much to love about it.
L**A
You get what you pay for
I bought it used and doesn’t look that bad. For the price its worth it. To buy it in school is 50-60 dollars, so i saved a lot of money.
J**N
Trusted Seller
Book came in excellent condition.
D**I
Good book
I liked that the book came brand new, and is the right edition for my course. The book itself is well written.
A**R
Five Stars
Easy to use
C**E
Needed to get for college course.
Price was about 25 dollars less than other retailers. Delivery was extremely fast, it arrived two or three days after the order was placed. This particular book has a rather strong smell, musty in nature, but I doubt it's the same for all books and I doubt it has anything to do with negligence on the part of Amazon.
Trustpilot
3 weeks ago
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