COLOR CARE BOOST - Enhances color longevity by preventing fading, keeping your look fresh longer
FORTIFY REPAIR - Intensive formula reduces hair breakage and damage for resilient strands
HEAT ENVIRONMENTAL SHIELD - SmartRelease technology protects hair from thermal styling, UV rays, and pollution
Joico Defy Damage Protective Masque is a 50 ml intensive hair treatment designed to strengthen and repair damaged hair while deeply hydrating it. Featuring innovative SmartRelease technology, it shields hair from heat styling, UV exposure, and environmental pollutants, all while enhancing color vibrancy and longevity. Perfectly sized for busy professionals seeking salon-quality protection and shine on the go.
Specifications
Manufacturer
Joico Laboratories, Inc
Material composition
No
Package dimensions
10.4 x 4.9 x 3.4 centimetres
Package Weight
0.06 Kilograms
Item dimensions L x W x H
38 x 38 x 102 millimetres
Item weight
0.08 Grams
Brand
Joico
Colour
Cranberry
Format
Lotion
Volume
1.7 Fluid Ounces
Scent
Some fragrance
Special features
Protective Lipid, NEW SmartRelease Technology
Item model number
J15986
Product Dimensions
3.81 x 3.81 x 10.16 cm; 0.07 g
ASIN
B07PKFSDW8
Have a Question? See What Others Asked
Is this is sulfate free?
How long will it take to see results?
Is this good for curly hair?
Will the products help my hair color last longer?
Reviews
4.4
All from verified purchases
K**G
Worth every penny!
This tube was much smaller than I was expecting for the price (but that’s on me as it clearly states 50ml) but the product is brilliant. The product is thick but goes a long way. I applied to clean/towel dried hair, after leaving on for 5 minutes, washing off and drying, my hair was super soft. I already use the Joico defy damage shampoo and conditioner on my highlighted hair (which I love) but this is a nice treatment mask to use every few washes or after the beach etc! Would recommend.
D**S
Love it!
Stopped breakage due to dying and bleaching fine relaxed hair. Hair is now 100% breakage free. Would 100% recommend.
M**A
Good quality
Makes your hair so soft
V**S
Made my hair dry
Very disappointed, glad it was a small tube and not the big one. Made my hair dry . Didn't work for me.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Zainab N.
Fantastic and great service. Shipping was faster than expected.
1 week ago
Neha S.
Excellent communication throughout the order process. Product is perfect.
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