Propaganda Hardcover – November 27, 2018

Its good

The "establishment" took manipulation of the masses to a whole new level during and after World War. This author was one of the propagandists who did the deed.In this book, he openly boasts that his purpose is to rehabilitate the word "propaganda" after it had gotten a "bad" reputation. He fails to mention that he is one of the men most responsible for the word's gaining that reputation. He also fails to mention that the examples he gives of propaganda in action were all campaigns of his own.The author openly tries to make you think that you really should sit down, shut up and let your betters tell you what to think and what to do. If you , by the end of the book, start to actually consider that - then you've seen for yourself how effective a propagandist he was. And remember, this is nothing more than the written word - no music, no video, no subliminal manipulations (in the commonly (mis)understood meaning of "subliminal"), no CGI, no deep fake video or audio. Not even a single picture with subliminal clues "airbrushed" into ice cubes or whatever.

Bought this for my senior thesis. Exactly what I needed. Thank you Edward, from the bottom of my heart, Thank you.

Great!

Berneys certainly knows his way around control of populations. The first half of the book is practically an admission of how society is controlled by an elite group of people. He actually uses the words " invisible government" to describe how our society is controlled. He also admits that the president is just an actor in a giant staged act. It's unreal but true. He talks about this control as if it's required to have a functioning civilization, which is utter nonsense. The level of calmness with which he talks about how natural propaganda is, is quite chilling. Everyone must read this book!

There is very little in this book about the psychology, and methods of propaganda. Much of it, is about the philosophy and history. Not bad but disappointing. The book does not enter the details. The methods of mass influence have become much more sophisticated and scientific in recent years, and I hoped to get more from this book.

A must read if you want to inoculate yourself against the propaganda tactics used in today's media. This is the part of the process of learning how the process works from the godfather of the propaganda model of mass communications.

Every bit as relevant today as it was 100 years ago. What to do about propaganda? Step one is knowing when you see it.