Lean Marketing: More leads. More profit. Less marketing. Hardcover – Unabridged, May 7, 2024

Lean Marketing is an invaluable guide for any business looking to grow and optimize their marketing efforts. Author Allan Dib provides a simple yet powerful framework for implementing "lean" principles to get better marketing results with less time, money, and effort.The book lays out clear, actionable steps for building an effective marketing system focused on generating leads and sales. Dib covers everything from identifying your target customer and crafting compelling offers, to leveraging content and social proof in your marketing. His direct, no-nonsense style makes the advice easy to understand and apply.Lean Marketing stands right alongside Alex Hormozi's $100 Million Leads as one of the best modern books on practical marketing for entrepreneurs and small business owners. While $100 Million Leads provides more concrete tactics for lead generation, Lean Marketing gives the strategic blueprint for integrating those tactics into a high-performing marketing machine.I highly recommend Lean Marketing to anyone looking to grow their business. Dib's lean methodology helped him scale and sell multiple companies, and by following his systematized approach laid out in this book, you will get more from your marketing efforts. This book delivers immense value for any skill level.

I really liked the book thst Allan breaks down complex concepts into simple words. Lots of creative kuices started flowing in my mind after I finished reading this simple yet actionable book!

A seminal work for entrepreneurs looking to effectively market their business in modern times.

Good read and a lot of good points. Tons of good info to implement in your business.

Great read, a well rounded and lean approach to capturing attention and providing value that leads to sales. Both big picture and tactical topics are mentioned all throughout.

The information in these books is too invaluable and the steps too easy to not become tattooed to my brain. I've already printed and filled out the marketing plan and started implementing the steps there. This book goes even further to help nail down your marketing goals focus. I'm excited and wish I'd had these books years ago.

Context:My background is in computing, not marketing. I bought Lean Marketing with the intention of understanding marketing at large -- and for actionable insights. Lean Marketing delivers on its promise in an excellent manner!About the book (from my experience reading it):* Straight to the point. No fluff.* Well written.* Well edited.* Excellent visuals/figures/illustrations.* Provides actionable insights. I underlined many, many lines and scribbled notes in the margins.And more:In addition to delivering insightful gems, the book also delivers lines that are genuinely humorous. For instance, page 72 states that "only economists and lunatics believe that people behave rationally." True and funny (to me). Made me chuckle. See also page 276 for another humorous line (something about professional boxing).Downside:The only "downside" to this book is the lack of an index at the end, but that is a minor matter. (An index helps readers to quickly locate specific information in a book.) That said, the overall value that Lean Marketing delivers greatly outweighs the lack of an index. In other words, reading Lean Marketing remains a 5-star experience!So, dear reader, what are you waiting for?Buy Lean Marketing now!

I feel like it’s pretty tough to find a book on marketing / business with little fluff that is entertaining. I took down a lot of notes on a few chapters that were relevant to my business and am already applying some of the stuff. Really great read and super grateful I stumbled on this book.