Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age Paperback – September 16, 2015

As a small business owner whose background is not in marketing or business management, I found Page's book to be accessible and (do I dare say it) an enjoyable read. Yes, a book on marketing can be enjoyable to read and here's why. The author describes the principles and the bridges between neuropsychology and marketing in digestible interrelated chunks. He consistently provides real-world examples and teaches the reader the content. I am already rethinking my marketing and have applied several of his ideas and witnessing positive results. I feel that someone has finally revealed all of the marketing secrets I desperately needed to know. Excellent book, especially in the world of digital marketing.

This is a really great book and it's easy to read. It has a lot of great information on persuasion and psychology. I really enjoyed the book. It breaks down the science into easy to understand information.

I learned a LOT in this book. Great info on cognitive biases and the author used a formula. Introducing the bias, giving either a real world example or results of a study, then detailing how it can be used in your business.Will be able to incorporate useful ideas right away!

Amazing book

Great to cover all the updates on the new marketing, mixing perfectly the psychology and the real hands-on marketing. Totally recommended.

Our company is in the middle of completely redoing our website and I made this book required reading for the marketing and development team. Sam provides a compelling case on why it is important to spend time upfront understanding your business and customers. Digital Neuromarketing not only helps you understand what it takes to market online but it also provides clear examples on how to test your online efforts to make sure they are delivering the desired results. There are no shortcuts to developing your online message, but with Sam's guidance, we can get there faster and more effectively. The book will pay for itself 10 times over. Well done Sam.