","image":["https://m.media-amazon.com/images/I/71oeaMEXTOL.jpg","https://m.media-amazon.com/images/I/81Zp1kc4pGL.jpg","https://m.media-amazon.com/images/I/71iTbNsfRxL.jpg","https://m.media-amazon.com/images/I/71rPbBzBnKL.jpg","https://m.media-amazon.com/images/I/81PA0gS8WRL.jpg","https://m.media-amazon.com/images/I/81GfCkmLXwL.jpg","https://m.media-amazon.com/images/I/81GfCkmLXwL.jpg"],"offers":{"@type":"Offer","priceCurrency":"USD","price":"87.11","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":7,"maxValue":7,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***R"},"datePublished":"27 March 2024","name":"Colorista “violet” 😍😍","reviewBody":"This review is for Colorista Violet. This dye is simply amazing. I been using it for years since it appeared on the market. The name is “violet”, level 5 so it can go on hair level 3 to level 7 without having to bleach process. It’s a cold undertone and overtone and goes fantastic on pale skin with bright eyes. It looks just like in the box picture, if you apply it on natural hair colour. If you do it on previously bleached hair, it will go bit lighter (very cute dark pink). It’s very intense and so unique. Just in between red wine and purple. I cannot say enough how stunning this shade is. The shade couldn’t be reproduced by my hair stylist in the salon so this box dye is the only option. Some of the L’Oreal box dyes come in with a shampoo, the “Violet” doesn’t. I recommend to do use a shampoo after, because otherwise the hair will fall (probably due to huge amount of pigment in it will not allow the hair to breathe?). Covers greys with no issues. Max 10 minutes on previously died hair, and if you use only this colour then after 2-3 applications do a hair colour removal or it will go darker and darker. If you use Olaplex/K18 they will do alter the shade little bit (more red less blue in it). Also due to high intense pigment might leave colour on your pillow, towels, don’t worry it doesn’t stain fabric it will washout. Also as any other professional salon or box dye, all reds fade out pretty quickly so this is a high maintenance. I lately apply it very quickly (roots first then mids and ends total 6 minutes) every 3 weeks before the shower and keeps the colour highly vibrant and intense without the need to do the colour removal that often. The consistency is perfect, there’s not one single drop of dye around me. I apply it with the bottle long cap, in stripes, when all done massage and let the roots process, it takes only 3 minutes to apply. Then wait and distribute the rest of the hair dye on the remaining hair. Use it on a recently washed hair (one day before, as Loreal prefers clean rather than dirty greasy hair). Before you dye your hair, apply a layer of greasy cream around your hair line, forehead, ears, neck, because it will stain your skin until your first shower after the one you take when you dye hair. As well as, hot/warm water will open hair cuticles faster and strip off the pigment, for longer lasting use warm luke water if you can (or colder). Minimum shampoo on your scalp and not too much on hair also helps keeping colour vibrant. If you have pale skin and bright eye’s don’t use any dark makeup like all women do 🤦‍♀️ except the mascara. Use metalic/pearl (not glitter) cool shades of pink/purplish and shiny (off) white (on the white inside of your bottom eyelid and on your eyelid instead of eyeliner use white), use same pinks for your cheeks and you will look amazing. During hot summer do wet make up use your FP make skin shine then take your baby pink sweet moisturising lip gloss and apply it on your lips, cheeks and eyelids and you will look the freshest, youngest and sweetest ever. As for clothing colours to match the Colorista violet, everything white to black, everything pale pinks and others pale pastels, and silvery (not golden accessories). And the last thing, don’t assume all Loreal shades have the same result. Same brand but every shade is different quality. Violet is exceptional, light brown is very useful to tone brassy orangy tones after failed bleaching at home (due to the green hue), and the blonde tones are all very different depending on the current state of your hair when applied. 😉 Many thanks! ☺️"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***A"},"datePublished":"10 April 2025","name":"Cherry red","reviewBody":"Came out the exact colour I wanted, I'm so happy with it, definitely will buy again"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***I"},"datePublished":"27 March 2025","name":"Goid","reviewBody":"Works as it should"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"E***E"},"datePublished":"17 November 2024","name":"Doesn’t last long","reviewBody":"This came off my hair very quickly. It didn’t bleed though as much as other brands which is great."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"K***R"},"datePublished":"29 September 2024","name":"not great","reviewBody":"it says its permanent but washes out super fast. it also came in German and I do not speak German but all the instructions and everything was in German so had to translate stuff."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***D"},"datePublished":"15 March 2025","name":"Amazing product","reviewBody":"Arrived a little later than expected but perfect exactly what I wanted"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"3***S"},"datePublished":"8 March 2025","name":"Is a perfect purple colour","reviewBody":"Brilliant colour, colour comes out after first wash, looks as expected, would recommend this product to anyone who likes to be different"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"G***L"},"datePublished":"15 February 2025","name":"Total useless","reviewBody":"Only have one start because it came the next day. I have blonde hair and left the product on for an hour and it did nothing. Totally useless product and a waste of money"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How long will this colour last?","acceptedAnswer":{"@type":"Answer","text":"Colorista Permanent Gels are permanent hair dye, so colour lasts up to 8 weeks."}},{"@type":"Question","name":"Can I achieve this look on my dark hair?","acceptedAnswer":{"@type":"Answer","text":"As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Colorista bleach to create the perfect base for your vibrant transformation!"}},{"@type":"Question","name":"Will this cover my greys?","acceptedAnswer":{"@type":"Answer","text":"Yes! Our Colorista permanent gels provide up to 100% grey coverage."}}]}]}