---
product_id: 84586988
title: "L'Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,"
brand: "l'oreal paris"
price: "$43.34"
currency: USD
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.ec/products/84586988-loreal-paris-superior-preference-fade-defying-color-shine-system-5mb
store_origin: EC
region: Ecuador
---

# 8 weeks fade-defying color 50+ luminous shades UV filter & antioxidant care L'Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

**Brand:** l'oreal paris
**Price:** $43.34
**Availability:** ✅ In Stock

## Summary

> ✨ Own your color story with L'Oreal’s Superior Preference – where shine meets staying power!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1, by l'oreal paris
- **How much does it cost?** $43.34 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/84586988-loreal-paris-superior-preference-fade-defying-color-shine-system-5mb)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Shine:** Experience professional-level shine with our exclusive translucent gel formula.
- • **Long-Lasting Brilliance:** Enjoy vibrant, fade-defying color that stays radiant for up to 8 weeks.
- • **Nourishing Care Supreme:** Infused with Camelina Oil, Vitamin E, and UV filters to protect and condition hair.
- • **Gray Coverage Confidence:** Effectively covers stubborn grays for a flawless, natural look every time.
- • **Signature Shade Spectrum:** Choose from over 50 luminous shades to express your unique style.

## Overview

L'Oreal Paris Superior Preference Fade-Defying Color + Shine System delivers permanent, salon-quality hair color with a unique translucent gel formula and Care Supreme Conditioner. Offering over 50 vibrant shades, it ensures up to 8 weeks of fade-resistant color, enriched with Camelina Oil, Vitamin E, and UV filters for deep nourishment and lasting shine. Ideal for all hair types, it provides excellent gray coverage and a luminous finish that keeps you confidently ahead in your style game.

## Description

Since 1973, L'Oréal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Excellent Performance & Endurance from L'Oreal - Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

## Features

- L'Oreal Paris Superior Preference hair color is our true gold standard of Color and Shine, since 1973
- Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
- Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
- Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
- Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B071F2F6WZ |
| Best Sellers Rank | #142 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 5MB Medium Auburn |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 54,643 Reviews |
| Full Cure Time | 8 Weeks |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Height | 15.75 centimeters |
| Item Weight | 0.4 Ounces |
| Manufacturer | LORBS |
| Material Features | Compostale |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| UPC | 071249253090 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 5MB Medium Auburn
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1, - Image 1](https://m.media-amazon.com/images/I/81OO4GhX2eL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Excellent Performance & Endurance from L'Oreal
*by S***O on December 12, 2025*

Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

### ⭐⭐⭐⭐⭐ Pretty color
*by R***. on January 19, 2026*

Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-27*