--- product_id: 720876871 title: "IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum" brand: "it cosmetics" price: "$82.87" currency: USD in_stock: true reviews_count: 13 category: "It Cosmetics" url: https://www.desertcart.ec/products/720876871-it-cosmetics-do-it-all-radiant-concealer-with-hydrating-multivitamin store_origin: EC region: Ecuador --- # 16HR wear 24HR hydration Clinically tested 4-in-1 formula IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum **Brand:** it cosmetics **Price:** $82.87 **Availability:** ✅ In Stock ## Summary > ✨ Glow Beyond Concealment: Your 4-in-1 Skin Savior 💧 ## Quick Answers - **What is this?** IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum by it cosmetics - **How much does it cost?** $82.87 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/720876871-it-cosmetics-do-it-all-radiant-concealer-with-hydrating-multivitamin) ## Best For - it cosmetics enthusiasts ## Why This Product - Trusted it cosmetics brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Age-Defying Glow:** Formulated with hyaluronic acid, niacinamide & vitamins B5 & E to smooth fine lines and boost radiance. - • **All-Day Radiance:** Enjoy 16 hours of flawless medium coverage with 24 hours of deep hydration—your skin’s new BFF. - • **Multitasking Magic:** 4-in-1 concealer + serum that plumps, conceals, hydrates & brightens—no more layering stress. - • **Effortless Application:** Soft-tip applicator + blendable creamy texture means quick, flawless coverage anytime, anywhere. - • **Sensitive Skin Friendly:** Dermatologist & allergy tested, vegan, fragrance & paraben-free for worry-free wear. ## Overview IT Cosmetics Do It All Radiant Concealer is a clinically tested 4-in-1 medium coverage concealer and hydrating multivitamin serum designed for all skin types, especially mature skin. It delivers 16 hours of wear and 24 hours of hydration, enriched with hyaluronic acid, niacinamide, and vitamins B5 & E to plump, brighten, and smooth skin without creasing. Dermatologist and allergy tested, vegan, and free from fragrance and parabens, it offers a radiant finish with effortless application via a soft-tip applicator. ## Description desertcart.com: IT Cosmetics Do It All Radiant Concealer for Face - 110 Fairest Neutral | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid : Beauty & Personal Care Review: Number 1 In Concealera - Aww It Cosmetics qualify on a sale price? Yes indeed, and it was quality as I tested the product immediately. Color match perfect; thickness that I’ve come to expect from an It Concealer. Coverage is not sheer, but rather covers undereye and other areas that need a bit of, “light,” on the face. It moisturizes but at the same time has incredible staying power—at least 12 hours—and no transferring of mascara or liner. Review: ⭐️⭐️⭐️⭐️⭐️ Flawless Coverage and a Truly Radiant Finish - I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try. ## Features - AN EYE CONCEALER THAT DOES IT ALL - Developed with doctors, Do It All Radiant Concealer is the only clinically tested 4-in-1 medium coverage concealer + multivitamin serum that does it all… and doesn’t settle into lines! This multitasking makeup must-have with a silky texture plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration. - TESTED & LOVED BY 40 & OVER - Perfect for all skin types, and our best concealer for older women, Do It All Radiant Concealer provides glowy medium coverage and can be used as a color corrector for dark circles, line eraser, or like a foundation. With hyaluronic acid, niacinamide and vitamins B5 & E, it helps improve skin hydration, texture and radiance. - KIND-TO-SKIN CONCEALER MAKEUP- Dermatologist and allergy tested to be suitable for sensitive skin, our creaseless concealer formula features soft-focus powders to instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines. It’s also vegan and free of fragrance and parabens. - CLICK, PLUMP & GLOW - Features an easy-to-use soft tip applicator that can be applied directly to clean bare skin. Use 1 click to spot conceal and 3 clicks for all-over face application. You can then use a makeup brush to blend. We recommend Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted application and Heavenly Luxe Complexion Perfection Brush #7 for all-over face application. - REAL BEAUTY, REAL RESULTS - Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0DYQJ2DXH | | Age Range Description | Adult | | Best Sellers Rank | #6,171 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #38 in Concealers & Neutralizing Makeup | | Brand | IT Cosmetics | | Brand Name | IT Cosmetics | | Color | 110 Fairest Neutral (fair with peach undertones) | | Container Type | Tube | | Country as Labeled | United States | | Coverage | Medium | | Customer Reviews | 4.2 out of 5 stars 1,407 Reviews | | Finish Types | Radiant | | Global Trade Identification Number | 03605973011809 | | Item Dimensions | 0.74 x 0.74 x 4.57 inches | | Item Form | Cream | | Item Highlight | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid | | Manufacturer | IT Cosmetics | | Manufacturer Part Number | 3605973011809 | | Model Number | 3605973011809 | | Number of Items | 1 | | Package Information | Tube | | Product Benefits | Plumps wrinkles, conceals imperfections, hydrates & brightens dull skin with 16-hour wear plus 24-hour hydration. | | Recommended Uses For Product | Conceals blemishes or discoloration, provides medium coverage, plumps wrinkles, moisturizes, brightens dull skin and minimizes the appearance of fine lines and wrinkles Recommended Uses For Product Conceals blemishes or discoloration, provides medium coverage, plumps wrinkles, moisturizes, brightens dull skin and minimizes the appearance of fine lines and wrinkles See more | | Skin Tone | Fair | | Skin Type | All | ## Product Details - **Color:** 110 Fairest Neutral (fair with peach undertones) - **Item Form:** Cream - **Package Information:** Tube - **Skin Type:** All ## Images ![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 1](https://m.media-amazon.com/images/I/61yeSkyJHPL.jpg) ![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 2](https://m.media-amazon.com/images/I/81j12gd4eaL.jpg) ![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 3](https://m.media-amazon.com/images/I/7153S4PBzML.jpg) ![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 4](https://m.media-amazon.com/images/I/81CmEen9dWL.jpg) ![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 5](https://m.media-amazon.com/images/I/81kLADIhf8L.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: What are the benefits of a concealer with niacinamide (vitamin B3)?** A: Niacinamide, also known as vitamin B3, acts as an antioxidant that helps hydrate the skin, improve uneven skin tone, diminish dullness, soften fine lines and wrinkles and strengthen the skin barrier. **Q: I’m having trouble getting the product out of the package. Any tips?** A: Click the bottom until the product appears on the soft tip applicator. This may take up to a minute as the formula is initially protected to ensure freshness. From there, it’s 1 click for spot concealing and 3 clicks for all-over face application. **Q: What should I use to set this concealer?** A: Depending on the finish desired, use a setting spray or setting powder to lock in your concealer. For a dewy makeup look, set Do It All Radiant Concealer with a setting spray. For a more natural finish, set with a loose or pressed powder. **Q: How do I clean Do It All Radiant Concealer?** A: Quick, easy coverage with every click! Our uniquely designed concealer offers antimicrobial protection and a consistently fresh formula that won't dry out. Simply wipe the tip with a dry cotton swab to remove any excess. **Q: My new concealer has formula on the applicator despite a sealed cap. Is this product still new and fresh?** A: Yes, the seal on the cap guarantees the freshness of the formula. Sometimes during transit, the product may migrate toward the tip of the applicator, causing a light tint to appear. Please note that this does not impact product performance. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Number 1 In Concealera *by A***R on August 7, 2026* Aww It Cosmetics qualify on a sale price? Yes indeed, and it was quality as I tested the product immediately. Color match perfect; thickness that I’ve come to expect from an It Concealer. Coverage is not sheer, but rather covers undereye and other areas that need a bit of, “light,” on the face. It moisturizes but at the same time has incredible staying power—at least 12 hours—and no transferring of mascara or liner. ### ⭐⭐⭐⭐⭐ ⭐️⭐️⭐️⭐️⭐️ Flawless Coverage and a Truly Radiant Finish *by T***T on January 18, 2026* I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try. ### ⭐⭐⭐⭐⭐ Excellent product *by M***Y on September 23, 2026* Excellent product. Blends easily. Looks natural even on mature skin. ## Frequently Bought Together - IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz - IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 - Foundation & Concealer Brush in One - Soft Bristles - Pro-Hygienic & Ideal for Sensitive Skin Multicolor - IT Cosmetics Bye Bye Under Eye Concealer - Waterproof Full Coverage Concealer For Dark Circles, Fine Lines, Redness & Discoloration, Formulated with Hyaluronic Acid, Natural Finish – 0.4 fl oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ec/products/720876871-it-cosmetics-do-it-all-radiant-concealer-with-hydrating-multivitamin](https://www.desertcart.ec/products/720876871-it-cosmetics-do-it-all-radiant-concealer-with-hydrating-multivitamin) --- *Product available on Desertcart Ecuador* *Store origin: EC* *Last updated: 2026-09-30*