---
product_id: 64825991
title: "Zero to One: Notes on Start Ups, or How to Build the Future | International Bestseller by Peter Thiel and Blake Masters"
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# Top #3 Entrepreneurship Bestseller 33,000+ 5-star reviews Blueprint for breakthrough startups Zero to One: Notes on Start Ups, or How to Build the Future | International Bestseller by Peter Thiel and Blake Masters

**Price:** $33.57
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## Summary

> 🚀 From Zero to One: Build the future others only dream of!

## Quick Answers

- **What is this?** Zero to One: Notes on Start Ups, or How to Build the Future | International Bestseller by Peter Thiel and Blake Masters
- **How much does it cost?** $33.57 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Key Features

- • **Join the Elite:** Be part of the 33,000+ readers transforming ideas into industry-defining companies.
- • **Founder’s Playbook:** Understand the mindset and full-time commitment behind successful startups.
- • **Proven Market Wisdom:** Learn why dominating a small market beats chasing disruption.
- • **Unlock Startup Secrets:** Dive into Peter Thiel’s unique insights on building monopolies and breakthrough tech.
- • **Future-Proof Strategies:** Master the 7 critical questions every startup must answer to scale and sustain.

## Overview

Zero to One by Peter Thiel and Blake Masters is an international bestseller ranked #3 in Entrepreneurship books, offering 33,000+ readers a visionary framework for creating innovative startups that dominate markets through proprietary technology, network effects, and scalable business models. This book delivers rare entrepreneurial wisdom on building monopolies, founder mindset, and strategic growth—not a step-by-step manual, but a mindset shift essential for millennial professionals aiming to lead the next wave of innovation.

## Description

Zero to One: Notes on Start Ups, or How to Build the Future | International Bestseller by Peter Thiel and Blake Masters : Masters, Blake,Thiel, Peter: desertcart.in: Books

Review: best for startup’s - This book provide you knowledge about the business activities works So what is your need understand the points and learn
Review: this book (or better to say a compilation of notes) is about how ... - In the words of Peter, this book (or better to say a compilation of notes) is about how to build companies that create new things. Personally, I would say this book gives a good window into the mind of a great entrepreneur like Peter, which may give solace to other entrepreneurs with out of box idea and who are not getting support from near quarters. This is not a book which will detail out the steps in the journey, but it can tell you about what to expect in the journey. And nothing about the destination – that is for each to define as their own. In the process, there are some gems I collected. Like the contra learnings from the dot com bust – 1. Make incremental advances 2. Stay lean and flexible 3. Improve on competition 4. Focus on product , not sale OR what Peter professes a) It is better to risk boldness than triviality b) A bad plan is better than no plan c) Competitive market destroys profits d) Sales matter as much as the product Which one to choose – all upto you. Peter is unapologetic about monopoly – as he views that every business is successful exactly to the extent it does what others cannot, this making monopoly the condition for every successful business. All happy companies are those who have earned a monopoly by solving a unique problem, all failed companies are those who failed to escape competition In order to get to the monopoly, Peter suggests to analyse the business within some parameters: a) Proprietary technology – should be 10 times better than closest substitute b) Network effects – an expanding network of users will bring in more users. A product is viral if its core functionality encourages users to invite their friends to become users too. c) Economies of scale – the model should have a great potential to scale in its design d) Branding – control the customer experience Peter prefers to start small – target a small group of particular people concentrated together and served by few or no competitors. Dominate a small market than a large one. And then scale up. Peter also serves some words of caution - some of which may not find universal resonance, like a) Don’t Disrupt: focus on the act of creation. Disruptors often attract undue attention and take away substantial time b) Last will be first : Moving first is a tactic, not a goal. Focus on cash flows. It may be better to be the last mover - to make the last great development in a specific market and enjoy years of monopoly profits c) Full time involvement: Everyone you involve with your start up company should be involved full time – even remote working should be avoided to avoid any misalignment. d) Do one thing : Make every person in the company responsible for doing just one thing e) Human beings are irreplaceable: Complementarity between computers and human beings is the path to building a great business (e.g. LinkedIn helping recruiters than aiming to replace them) Using the case of large scale failure of greentech companies, Peter lays out a set of seven questions that every business must answer: 1. The Engineering Question- Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question- Is now the right time to start your particular business? 3. The Monopoly Question -Are you starting with a big share of a small market? 4. The People Question- Do you have the right team? 5. The Distribution Question- Do you have a way to not just create but deliver your product? 6. The Durability Question -Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question - Have you identified a unique opportunity that others don’t see? At the end, Peter addresses the question about the importance of founders. He agrees on the need to have and tolerate founders who seem strange and extreme. They are important as they can bring out the best work from everybody in the company. He also agrees that it can get dangerous when the founder is so certain of his myth that he loses his mind but he feels it is equally dangerous for a business to lose all sense of myth and mistake disenchantment for wisdom There are many other areas on which Peter gives his views like control over future, the power law of venture capital, the case for having secrets etc. He focusses on finding singular ways to create new things that will make future not just different , but better – to go from zero to one, for which the essential step is to think for yourself. His closing comment “Only by seeing the world anew and as strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future” The book is a recommended read as it is rare to get insights into some great minds. However, as I said in the beginning, don’t mistake this for a handbook for building a great business.

## Features

- Zero to One: Note on Start Ups, or How to Build the Future
- Condition : Good
- Comes with Proper Binding

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #175 in Books ( See Top 100 in Books ) #3 in Entrepreneurship (Books) #7 in Economics Books #9 in Analysis & Strategy |
| Customer Reviews | 4.5 out of 5 stars 33,289 Reviews |

## Images

![Zero to One: Notes on Start Ups, or How to Build the Future | International Bestseller by Peter Thiel and Blake Masters - Image 1](https://m.media-amazon.com/images/I/61PDzIhVLnL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ best for startup’s
*by S***R on 16 December 2025*

This book provide you knowledge about the business activities works So what is your need understand the points and learn

### ⭐⭐⭐⭐ this book (or better to say a compilation of notes) is about how ...
*by H***R on 24 June 2016*

In the words of Peter, this book (or better to say a compilation of notes) is about how to build companies that create new things. Personally, I would say this book gives a good window into the mind of a great entrepreneur like Peter, which may give solace to other entrepreneurs with out of box idea and who are not getting support from near quarters. This is not a book which will detail out the steps in the journey, but it can tell you about what to expect in the journey. And nothing about the destination – that is for each to define as their own. In the process, there are some gems I collected. Like the contra learnings from the dot com bust – 1. Make incremental advances 2. Stay lean and flexible 3. Improve on competition 4. Focus on product , not sale OR what Peter professes a) It is better to risk boldness than triviality b) A bad plan is better than no plan c) Competitive market destroys profits d) Sales matter as much as the product Which one to choose – all upto you. Peter is unapologetic about monopoly – as he views that every business is successful exactly to the extent it does what others cannot, this making monopoly the condition for every successful business. All happy companies are those who have earned a monopoly by solving a unique problem, all failed companies are those who failed to escape competition In order to get to the monopoly, Peter suggests to analyse the business within some parameters: a) Proprietary technology – should be 10 times better than closest substitute b) Network effects – an expanding network of users will bring in more users. A product is viral if its core functionality encourages users to invite their friends to become users too. c) Economies of scale – the model should have a great potential to scale in its design d) Branding – control the customer experience Peter prefers to start small – target a small group of particular people concentrated together and served by few or no competitors. Dominate a small market than a large one. And then scale up. Peter also serves some words of caution - some of which may not find universal resonance, like a) Don’t Disrupt: focus on the act of creation. Disruptors often attract undue attention and take away substantial time b) Last will be first : Moving first is a tactic, not a goal. Focus on cash flows. It may be better to be the last mover - to make the last great development in a specific market and enjoy years of monopoly profits c) Full time involvement: Everyone you involve with your start up company should be involved full time – even remote working should be avoided to avoid any misalignment. d) Do one thing : Make every person in the company responsible for doing just one thing e) Human beings are irreplaceable: Complementarity between computers and human beings is the path to building a great business (e.g. LinkedIn helping recruiters than aiming to replace them) Using the case of large scale failure of greentech companies, Peter lays out a set of seven questions that every business must answer: 1. The Engineering Question- Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question- Is now the right time to start your particular business? 3. The Monopoly Question -Are you starting with a big share of a small market? 4. The People Question- Do you have the right team? 5. The Distribution Question- Do you have a way to not just create but deliver your product? 6. The Durability Question -Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question - Have you identified a unique opportunity that others don’t see? At the end, Peter addresses the question about the importance of founders. He agrees on the need to have and tolerate founders who seem strange and extreme. They are important as they can bring out the best work from everybody in the company. He also agrees that it can get dangerous when the founder is so certain of his myth that he loses his mind but he feels it is equally dangerous for a business to lose all sense of myth and mistake disenchantment for wisdom There are many other areas on which Peter gives his views like control over future, the power law of venture capital, the case for having secrets etc. He focusses on finding singular ways to create new things that will make future not just different , but better – to go from zero to one, for which the essential step is to think for yourself. His closing comment “Only by seeing the world anew and as strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future” The book is a recommended read as it is rare to get insights into some great minds. However, as I said in the beginning, don’t mistake this for a handbook for building a great business.

### ⭐⭐⭐⭐⭐ Awesome book
*by R***H on 6 December 2025*

Great book to read , although at few places the concepts needs to be simplified. Go for it if you want to have some startup or entrepreneur journey .

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*Last updated: 2026-02-01*