---
product_id: 5907666
title: "The Little Blue Book: The Essential Guide to Thinking and Talking Democratic"
brand: "george lakoffelisabeth wehling"
price: "$42.28"
currency: USD
in_stock: true
reviews_count: 3
url: https://www.desertcart.ec/products/5907666-the-little-blue-book-the-essential-guide-to-thinking-talking
store_origin: EC
region: Ecuador
---

# The Little Blue Book: The Essential Guide to Thinking and Talking Democratic

**Brand:** george lakoffelisabeth wehling
**Price:** $42.28
**Availability:** ✅ In Stock

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- **What is this?** The Little Blue Book: The Essential Guide to Thinking and Talking Democratic by george lakoffelisabeth wehling
- **How much does it cost?** $42.28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/5907666-the-little-blue-book-the-essential-guide-to-thinking-talking)

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The Little Blue Book: The Essential Guide to Thinking and Talking Democratic

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## Customer Reviews

### ⭐⭐⭐⭐⭐ How Do Not Think of an Elephant
*by M***L on January 16, 2014*

I come from the society, which has been overruled and not democratic. It is not a democratic even now, being a state of the European Union. People are not used to say their opinions or mind , they have been taught to keep their mouth shut and be passive They have never experienced the real freedom, democracy, free thinking and speech and behavior like a free citizen of the free world. They do not have the inner freedom. They are afraid. And they are not used to rule themselves. We can not speak of any open society of the citizens, because an ideology is governing and telling how you have to think and what is the right thought and what is the wrong one. The media is serving the ideology and shaping the minds. The people with the wrong thoughts are rejected here like during the soviet rule. The people are here not used do have the real democratic discussions and to respect the different opinions. Or to use their freedoms and rights of the citizens. The activists, the independent free thinkers are here like the restless or rebels and looked like the fools of the village, so to speak. And that is only because the people are not used to be an active member of the society, which is normal thing to do in every democratic part of the world. They are here being treated like the objects who are just fulfilling the orders, having any human value or respect, not as the subjects whom to speak to. Their freedom has being denied. And they are not part of the decision making process like they should be in a normal society. Telling the truth, we do not have the discussions in the society. The festival of the opinions is a pleasant exception. I bought this book for to study thinking, talking and discussing democratic. I think that every responsible citizen must read it, because it tells us how to say what we need to say to bring about the policy changes Estonia need. And I agree with Joan Blades, founder of Moveon.org that "if you only preach to the choir, you`ve no need for The Little Blue Book. But if you want to reach people you don't agree with, read this book!" This book demonstrates how to make that connection of the moral values with the policies clearly and forcefully, with hands - on advice for discussing the most pressing issues of our time: the economy, health care, women's issues, energy and environmental policy, education, food policy, and more. If You want to not think of an elephant, know your values and frame the debate, then I suggest this book by America's leading expert on the framing of political ideas. It is very difficult to introduce new ideas and new language. Do not expect them to work immediately. It takes a lot of repetition by a lot of people to change public discourse in any significant way. They have done it. You can do it with this indispensable handbook for democrats. Use your language. Be aware of what you believe and repeat it loud over and over. Be positive. Be authentic. Bring it home. Say it simply.

### ⭐⭐⭐⭐⭐ Nurturing Parent--or Punitive Father? The Choice is significant.
*by Q***S on March 14, 2017*

EXCELLENT overview on the very important topic of understanding how we are born &/or bent toward conservatism or liberalism sociologically, politically, and psychologically. Professor Lakoff clarifies our current political climate--and how it got that way--through real-life examples of how the "strict, punitive father" model differs from the "nurturing parent" paradigm. This is essential fare for every American, and the only way to mend the torn fabric of our nationhood...by understanding each other's predispositions and overcoming self-interest for the greater good through education and empathy. We CAN turn around the nonsense being spouted & proposed into law by using more correct language and avoiding the repetition of defeatist, negative, indeed harmful language. Words have power, and "The Little Blue Book" (as OPPOSED to Mao's little red one) teaches us the right way to use them.

### ⭐⭐⭐⭐⭐ Language Matters
*by D***H on January 1, 2016*

The main point of this book is that words matter. And the words that we debate with have been chosen by the conservatives to the detriment of progressive causes.Someone recently posted on Facebook a quote by Robert A. Heinlein that sums up our current political situation nicely:“You can sway a thousand men by appealing to their prejudices quicker than you can convince one man by logic.”The authors phrased it thusly:“All politics is moral…One of the problems we see for liberal democracy is that conservatives use language more effectively than liberals in communicating their deepest values. Liberals assume their own values are universal values, and then further assume that all they need to do is present the facts and offer policies that support these universal values.”The authors’ base premise is that conservatives and progressives are inherently different. This is nothing new. I have seen multiple news stories quoting studies that the two brains are not wired the same. In an effort to explain this difference they use the family model. The progressive model is of a nurturing family¬ where empathetic parents share power equally.¬ There must be self-responsibility as well as responsibility for other family members. Respect of parents is not from fear, but is earned. For the family to succeed everyone must work together. In the conservative model family is centered on a strict father. He is the provider and protector in a hostile world. The children must be taught right from wrong, by punishing if necessary. Love is the tough love model. The mother’s role is that of a nurturer and helpmate to the father.The two models then project these different moral jumping off points onto larger institutions, government and business. For the conservatives it is all about individual liberties and self-reliance. It is Social Darwinism at its finest (worst?). Progressives are about working together for the common good, about taking care of each other. There is a cartoon floating around that depicts this perfectly. A lifeboat is tilted up at an acute angle, obviously leaking from the lower portion. There are two individuals bailing furiously in this section. In the upper section are two other individuals. One of them says to the other, “No need to worry we are high and dry.” Progressives are about community. Conservatives are about the individual. The authors do go on to say that most of us are morally or politically complex. That is we take a little from column A and a little from column B, and frequently we are easily switched.What the authors seek to do with a multitude of examples is replace the conservative language everyone is using to language more emotionally in favor of progressives. They argue that by using the language put forth by the conservatives we are reinforcing the conservative message.Good examples of this are found around taxes. Taxes are a necessary part of living in society. Without taxes we do not have roads, schools, firehouses, etc, etc, etc. Somehow taxes have become a very bad thing. This is done with language like “tax relief”, “tax burden”, “tax haven” and “tax loopholes”. All those have the implication that taxes are bad and something to be avoided. Progressives need to be using words like “revenue”. Without revenue our government does not run. When conservatives resist any tax for any reason, progressives should use language such as “deficit creation” or “revenue depletion”. Besides taxes the authors suggest language for health care, women issues, social security, all the areas where the war between the two sides is being fought.The authors have a very succinct discussion of the Keystone XL pipeline and why it is wrong that is the best I have read. They also give the same treatment to the Farm Bill. I was seeing red before I completed the chapter. Conservatives are so worried about freeloaders on SNAP and somehow so accepting of billions going to subsidize food crops like cotton.For their ending they dealt briefly with income disparity. It can best be summed up with this quote from the book:“…that 93 percent of the additional income that entered the economy in 2010 went to the top 1 percent. The market is now the 1 percent market.That is the real point. There will always be a richest 1 percent. The issue is the degree of disparity in wealth and power. A market that disproportionately robs the 99 percent and rewards 1 percent should be called a 1 percent market. Not a free market. Not a laissez-faire market. A 1 percent market.”Language matters and if progressives wish to prevail in what is essentially a struggle for the soul of this country they do not need to let the conservatives set the language of the debate. They need to realize that the battle is about different perceptions of basic morality, and not logic.

## Frequently Bought Together

- The Little Blue Book: The Essential Guide to Thinking and Talking Democratic
- The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
- Moral Politics: How Liberals and Conservatives Think, Third Edition

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*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-10*