---
product_id: 48394814
title: "COLOR WOW Root Cover Up"
brand: "color wow"
price: "$112.82"
currency: USD
in_stock: true
reviews_count: 8
category: "Color Wow"
url: https://www.desertcart.ec/products/48394814-color-wow-root-cover-up
store_origin: EC
region: Ecuador
---

# Lasts until shampooed out Reflective mineral powder for natural shine Water & sweat resistant COLOR WOW Root Cover Up

**Brand:** color wow
**Price:** $112.82
**Availability:** ✅ In Stock

## Summary

> ✨ Root coverage that keeps up with your hustle!

## Quick Answers

- **What is this?** COLOR WOW Root Cover Up by color wow
- **How much does it cost?** $112.82 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/48394814-color-wow-root-cover-up)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Dual-Purpose Magic:** Doubles as a brow filler to camouflage thinning areas with ease and precision.
- • **Instant Grey Coverage:** Seamlessly hides roots and greys in seconds for a flawless, natural look.
- • **Mess-Free Application:** Brush-on powder with no waxes or dyes—no stiffness, no residue, just effortless touch-ups.
- • **Multi-Dimensional Finish:** Reflective mineral pigments create depth and fullness, never flat or chalky.
- • **Long-Lasting & Swim-Proof:** Stays put through workouts, swims, and busy days—rinses out only with shampoo.

## Overview

COLOR WOW Root Cover Up is a professional-grade, temporary powder that instantly conceals grey roots and thinning spots with reflective mineral pigments. Water- and sweat-resistant, it stays natural-looking and matte until shampooed out, doubling as a brow filler for versatile use. Designed for busy professionals, it offers quick, mess-free application without waxes or dyes, ensuring fuller, thicker-looking hair between salon visits.

## Description

Product Description COLOR WOW Root Cover Up in Light Brown delivers instant, seamless grey coverage and regrowth blending for natural or colour-treated hair. The award-winning root touch up powder uses reflective mineral pigments to deliver rich colour payoff with a natural finish — never flat, waxy, or sticky. Perfect for disguising sparse areas, softening roots, and extending time between salon visits, this professional formula was developed by the team behind John Frieda and engineered for real-life colour challenges. It blends flawlessly, stays water- and sweat-resistant, and rinses out only with shampoo. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Directions Directions: 1. Shake powder onto the applicator brush. 2. Apply to grey roots for instant coverage. 3. Brush through for seamless blending.

Review: Why have I only just discovered this! - I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.
Review: Amazing - saviour product - My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.

## Features

- Temporary colour stays until shampoo’d out (you can swim in it!)
- Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
- Reflective mineral powder for a multi-dimensional, natural look
- Doubles as a brow powder and helps fill in thinning areas
- Stays in place without waxes or dyes; won’t stiffen or dull hair

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00MQ4SUUU |
| Benefits | Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. |
| Best Sellers Rank | 540 in Beauty ( See Top 100 in Beauty ) 2 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Light Brown |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.0 out of 5 stars 20,630 Reviews |
| Global Trade Identification Number | 05060150185427 |
| Hair Color Permanence | Temporary |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 5 g |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. Product benefits Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. See more |
| UPC | 059165558567 |
| Unit Count | 2.1 gram |

## Product Details

- **Brand:** COLOR WOW
- **Colour:** Light Brown
- **Hair type:** coloured
- **Item form:** Powder
- **Material Type Free:** Paraben Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 2.1 gram

## Images

![COLOR WOW Root Cover Up - Image 1](https://m.media-amazon.com/images/I/71Hbu5NChIL.jpg)

## Available Options

This product comes in different **Configuration, Color** options.

## Questions & Answers

**Q: Does it stain pillows at night?**
A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok.

**Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!**
A: No, you won't get any mess from this product.  Once it goes on to your hair it fixes quickly and will only come out with shampooing.  And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off.  It won't cause any staining, and it won't run if she gets her hair wet.  For my part, I use this product to tide me over between hair appointments.  I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job.  It is the easiest product to use.  Color Wow do a couple of YouTube demonstrations - it is exactly as they say.

**Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?**
A: I don't think it said on packaging but on their website it states it  is not tested on animals and contains no animal-derived ingredients. hope that helps

**Q: Can I use it for grey hairline ??**
A: It is good for colouring grey, however I do think product is too expensive as there is not much of it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Why have I only just discovered this!
*by G***S on 7 February 2026*

I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.

### ⭐⭐⭐⭐⭐ Amazing - saviour product
*by J***W on 27 January 2026*

My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.

### ⭐⭐⭐⭐ It gives you the illusion of thinker hair
*by P***. on 7 July 2024*

Bought one for my mom and one for myself. It’s not a bad coverage. I would say this root cover-up cover up for small section of grey coverage. It does not budge like some of other brands. I have dark brown hair colour and this colour match quite well. I say this product perfect to use in between salon and colour starting to fade. Follow instruction carefully by pressing down firmly into roots and not sweeping motion. My only criticism this product is a little pricey but will last. I only use it for special occasion. It’s not messy however I have not tried under a humid environment yet. Highly recommended if you looking for a quick fix temporarily solution to cover the odd grey.

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture
- COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture | Non-Sticky & Moisturizing

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*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-28*