---
product_id: 40944832
title: "Lightning Sales Ops: Building Salesforce for Sales Development Teams Paperback – February 17, 2017"
brand: "matt bertuzzi"
price: "$28.56"
currency: USD
in_stock: true
reviews_count: 7
url: https://www.desertcart.ec/products/40944832-lightning-sales-ops-building-salesforce-for-sales-development-teams-paperback
store_origin: EC
region: Ecuador
---

# Lightning Sales Ops: Building Salesforce for Sales Development Teams Paperback – February 17, 2017

**Brand:** matt bertuzzi
**Price:** $28.56
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Lightning Sales Ops: Building Salesforce for Sales Development Teams Paperback – February 17, 2017 by matt bertuzzi
- **How much does it cost?** $28.56 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/40944832-lightning-sales-ops-building-salesforce-for-sales-development-teams-paperback)

## Best For

- matt bertuzzi enthusiasts

## Why This Product

- Trusted matt bertuzzi brand quality
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## Description

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## Images

![Lightning Sales Ops: Building Salesforce for Sales Development Teams Paperback – February 17, 2017 - Image 1](https://m.media-amazon.com/images/I/41Y6kUysiXL.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    10 Stars, if I could.
  

*by G***R on Reviewed in the United States on April 4, 2017*

Ok Seriously.  If you use Salesforce, do yourself a favor and put it in your cart now.  The $10 will pay itself off in the first few pages of this book.  This book is flat out awesome.  I'd go so far as to say that it's for everyone.  Yes, the book focuses on Sales and SDR/BDR process automation using lightning but there are universal truths here that I'll outline first, then give a few specifics.Universal truth #1 - To matter what processes you're working on in Salesforce, by approaching it systematically and with the user in mind first, you can come up with something great.  This book shows how to approach BDR and SDR challenges, but there's valuable detail in here for all admins on the process of making your users' lives better.Universal truth #2 - The community is there for you.  Matt does a great job highlighting interactions he's had or observed within the Salesforce community.  No doubt you can too.Universal truth #3 - The Salesforce platform is BETTER THAN IT'S EVER BEEN.  Matt shows how to take advantage of the latest and greatest features to do amazing things for his internal customers.  And without writing code!So what about the book, and the solutions found within?  As mentioned above, particularly if you're by any means managing sales or a sales team in Salesforce, there's loads of specific, ACTIONABLE content and suggestions in here which will help you improve process, improve output of your team, give better analytics, and basically make you feel pretty good all over.  Lots of detail on how to optimize an SDR/BDR's day, how to give them a great user experience in Salesforce, formula fields and automations that can save them time and clicks so they can make more connects, detail on how to write great reports based on this newfound data.I bought copies of this book for everyone on my team and even some of my external customers (Yeah, I'm a consultant).  It's gold.  Buy it now, you'll be glad you did.  I'd have to say, if it were possible I'd give it 10 stars and my highest, unqualified recommendation to buy and read this book!!!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    No more excuses, time to move to Lightning! Thanks Matt!
  

*by A***R on Reviewed in the United States on March 3, 2017*

This book great job of describing how SDRs are impacted by Salesforce Lightning. The journey to Lightning has been tough for many admins and the way that Matt talks about his "one-screen" work area may be just what we needed to hear! Lightning is the future and the use cases he talks about apply well beyond SDRs - and can be used by almost all admins to start the discussion around a full move to Lightning. The book is straight-forward and easy to read, the screenshots, formulas, and report ideas help so much. A must-read if you or your company is thinking of moving to Lightning. Now is the time!

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    A must read book for sales teams using salesforce and also for sfdc admins and consultants
  

*by B***7 on Reviewed in the United States on April 23, 2017*

This book was an eye opening for me. I was always struggling with what kind of metrics works for inside sales and marketing folks. Matt gives a lot of examples with sample formulas and explains how to set lead stages, opportunity stages which would make the business to decide rather than just for name sake. If you are a salesforce admin, looking for best practices, reports to track your inside sales team effectiveness, this is a must read.  Good examples on visual indicators where he gives screen shots on how sales teams can look at a view and decide their day. This book is very practical and also provides some concrete usecases on why you should use lightning as well.  Highly recommend this book for salesforce admins, consultants and sales teams!!!

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*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-03-10*