---
product_id: 404841451
title: "The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster"
price: "$107.58"
currency: USD
in_stock: true
reviews_count: 9
url: https://www.desertcart.ec/products/404841451-the-brand-positioning-workbook-a-simple-how-to-guide-to
store_origin: EC
region: Ecuador
---

# The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

**Price:** $107.58
**Availability:** ✅ In Stock

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- **What is this?** The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
- **How much does it cost?** $107.58 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/404841451-the-brand-positioning-workbook-a-simple-how-to-guide-to)

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- Customers looking for quality international products

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## Description

Buy The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Appelbaum, Ulli (ISBN: 9798410914666) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: A thorough and detailed workbook - Being new to brand positioning, my head is now fit to burst with information I’ve learned from this workbook! I have felt a little overwhelmed at times, and it’s going to take more than one read-through to take it all in, but that’s proof of how thorough Ulli Appelbaun has been on the information provided. The workbook is set out in a logical, step-by-step order, which makes applying it much easier. I also found the many real- life examples invaluable in helping me grasp some of the concepts. This is the first book I have read on the subject, so I can’t comment on whether it is better than its competition, but I can confidently say that you won’t be disappointed if you buy this workbook as it is clear that Ulli Appelbaun knows the subject inside and out!
Review: This is a great book to learn from - This book is a great learning tool full of practical advice and tools for brand positioning. It gives great insight into a very experienced person's framework for ideating and creative problem solving. It doesn't have great design quality - which is a bit of a downside for me. However, this is a hugely valuable resource and the more I use it the more I get out of it and appreciate the thinking that went into this book.

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## Customer Reviews

### ⭐⭐⭐⭐⭐ A thorough and detailed workbook
*by E***R on 8 April 2022*

Being new to brand positioning, my head is now fit to burst with information I’ve learned from this workbook! I have felt a little overwhelmed at times, and it’s going to take more than one read-through to take it all in, but that’s proof of how thorough Ulli Appelbaun has been on the information provided. The workbook is set out in a logical, step-by-step order, which makes applying it much easier. I also found the many real- life examples invaluable in helping me grasp some of the concepts. This is the first book I have read on the subject, so I can’t comment on whether it is better than its competition, but I can confidently say that you won’t be disappointed if you buy this workbook as it is clear that Ulli Appelbaun knows the subject inside and out!

### ⭐⭐⭐⭐ This is a great book to learn from
*by J***O on 29 March 2023*

This book is a great learning tool full of practical advice and tools for brand positioning. It gives great insight into a very experienced person's framework for ideating and creative problem solving. It doesn't have great design quality - which is a bit of a downside for me. However, this is a hugely valuable resource and the more I use it the more I get out of it and appreciate the thinking that went into this book.

### ⭐ A superficial and general take on Brand Positioning
*by A***R on 24 October 2024*

I’m not one for normally providing poor reviews but this could not be helped. My first suspicions were raised when there was no option to preview the book. However, as the reviews from others seemed positive, I’d thought I’d give this a try. I wish I hadn’t. The author may very well be experienced but the book and content provided is superficial and at times, general in nature. The book fails to provide any meaningful addition to knowledge that isn’t alreaady in the marketplace from Ries’ work on positioning many years ago with ChatGPT providing a rather similar summary of the points in this book. Claims are made without supporting evidence at times i.e. research from a University but no citation is included or reference to substantiate the point made by the author. What really irked me was the fact that the book was so generic and for one to get a clearer idea, you have to buy the accompanying text. Do not waste your money with this. Go to Al Ries work on positioning and if you are unable to get that, then use ChatGPT’s output on brand positioning which is not that different than in this book. Avoid at all costs and use the money for something else…. Even if a coffee. You’ll get far much more use out of that than this book.

## Frequently Bought Together

- The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
- Positioning: The Battle for Your Mind
- Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

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*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-21*