---
product_id: 377301514
title: "Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera, 33 Mega Pixel Full-Frame Back-Illuminated Exmor R CMOS Image Sensor, ILCE-7M4K, with 28-70mm Zoom Lens"
brand: "sony"
price: "$6380.84"
currency: USD
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.ec/products/377301514-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera-33
store_origin: EC
region: Ecuador
---

# 8x Faster BIONZ XR Processor 4K 60p 10-bit Video 33MP Full-Frame Sensor Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera, 33 Mega Pixel Full-Frame Back-Illuminated Exmor R CMOS Image Sensor, ILCE-7M4K, with 28-70mm Zoom Lens

**Brand:** sony
**Price:** $6380.84
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your vision with the Alpha 7 IV — where pro-level photo meets cinematic video.

## Quick Answers

- **What is this?** Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera, 33 Mega Pixel Full-Frame Back-Illuminated Exmor R CMOS Image Sensor, ILCE-7M4K, with 28-70mm Zoom Lens by sony
- **How much does it cost?** $6380.84 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/377301514-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera-33)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinema-Grade Video Quality:** Shoot professional 4K 60p footage with 10-bit 4:2:2 color depth and S-Cinetone for cinematic color right out of the camera.
- • **Blazing Fast Processing Power:** Experience up to 8x faster image processing with the flagship-grade BIONZ XR engine for seamless shooting and editing.
- • **Stunning 33MP Full-Frame Sensor:** Capture ultra-detailed, vibrant images with Sony’s latest back-illuminated Exmor R CMOS sensor.
- • **Hybrid Autofocus with 759 Points:** Never miss a moment with lightning-fast, AI-enhanced autofocus that tracks subjects with precision and confidence.
- • **Versatile Zoom Lens & Connectivity:** Includes a 28-70mm optical zoom lens and Bluetooth for instant sharing—perfect for creators on the move.

## Overview

The Sony Alpha 7 IV is a cutting-edge full-frame mirrorless camera featuring a 33MP back-illuminated Exmor R CMOS sensor and the ultra-fast BIONZ XR processor. It delivers stunning stills and professional-grade 4K 60p 10-bit video with advanced color science like S-Cinetone and S-Log profiles. Equipped with a versatile 28-70mm zoom lens, hybrid autofocus with 759 points, and seamless Bluetooth connectivity, it’s designed for hybrid shooters who demand speed, quality, and flexibility in one sleek package.

## Description

The latest sensor, processing engine, and AI-based autofocus work in tandem with cutting-edge still-photography and moviemaking technology to create a fresh, dynamic imaging experience. The α7 IV is the ideal hybrid, providing breathtaking still and movie imagery, along with flexible connectivity for on-the-spot transmission of your images.

Review: Amazing camera but not work good with crop senser lenses - Great camera low light is amazing as it has full frame senser Slow motion is amazing Log profile for colour grading etc Bit bulky to carry If i like light then go for a6700 otherwise this is best for video and photo both
Review: Missing item and quality issues - I haven’t received the camera lens along with the delivery and camera have technical issues.

## Features

- Newly developed 33.0MP back-illuminated CMOS image sensor - The full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality.
- BIONZ XR image processor for up to 8x processing speed - The BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed.
- Beautiful image rendering with low noise - Visible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers.
- 4K 60p recording, 4:2:2 10-bit recording - The α7 IV gives you an impressive range of video recording options.
- Smoother gradation rendering with 10-bit HEIF recording - The α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG.
- Beautiful colour expression made simple, with S-Cinetone - The α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera.
- S-Log for colour matching with professional video equipment - The α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range.
- Soft Skin Effect for bright and beautiful skin appearance - The built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09KH6XZY7 |
| Age Range Description | Adult |
| Aperture modes | F3.5–F5.6 |
| Are Batteries Included | Yes |
| Aspect Ratio | 3:2 |
| Aspect ratio | 3:2 |
| Auto Focus Technology | Hybrid |
| Autofocus | Yes |
| Autofocus Points | 759 |
| Battery Cell Type | Lithium Ion |
| Battery Type | Lithium Ion |
| Battery Weight | 80 Grams |
| Best Sellers Rank | #1,516 in Electronics ( See Top 100 in Electronics ) #2 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Brand | Sony |
| Built-In Media | Camera Body & Lens |
| Camera Flash | no flash |
| Camera Lens | 28-70mm Optical Zoom Lens |
| Color | Black |
| Compatible Devices | Compatible with various devices |
| Compatible Mountings | Sony E |
| Compatible mountings | Sony E |
| Connectivity Technology | Bluetooth |
| Continuous Shooting | 10 FPS |
| Customer Reviews | 3.8 out of 5 stars 69 Reviews |
| Digital-Still | Yes |
| Display Fixture Type | Articulating |
| Display Resolution Maximum | 3 inches |
| Display Type | LCD |
| Dots Per Screen | 1440000 |
| Effective Still Resolution | 33 MP |
| Expanded ISO Minimum | 160 |
| Exposure Control | Manual |
| File Format | JPEG, XAVC, 4:2:2, HEIF |
| Flash Modes | [Auto, On, Off, Slow Synch] |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| HDMI Type | Type A Standard HDMI |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image stabilisation | Optical |
| Image stabilization | Optical |
| Item Weight | 658 Grams |
| JPEG Quality Level | Fine |
| Lens Type | Zoom |
| Manufacturer | Sony |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 33 MP |
| Maximum focal length | 70 Millimeters |
| Metering Methods | Spot |
| Minimum Focal Length | 28 Millimeters |
| Model Name | Alpha 7 IV with 28-70mm Zoom Lens |
| Model Number | ILCE7M4K |
| Model Series | Alpha 7 |
| Movie Mode | Yes |
| Night vision | No |
| Optical Zoom | 2.5 x |
| Photo Sensor Resolution | 33 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Photo sensor technology | CMOS |
| Processor Description | BIONZ XR |
| Screen Size | 3 Inches |
| Sensor Type | CMOS |
| Shooting Modes | Movie |
| Skill Level | Professional |
| Special Feature | Smooth |
| Specific Uses For Product | Camera |
| Supported Image Format | JPEG |
| Supported file format | JPEG, XAVC, 4:2:2, HEIF |
| Total Still Resolution | 33 MP |
| Total Video Out Ports | 1 |
| Video Capture Format | XAVC |
| Video Output | HDMI |
| Video Resolution | 2160p |
| Viewfinder | Electronic |
| Warranty Description | This item is eligible for 1 year of warranty provided by the Manufacturer /Brand from the date of purchase. You can contact Manufacturer/Brand or Seller for more details |
| White Balance Settings | Auto |
| Wireless Technology | Bluetooth |
| Zoom | Zoom ottico |

## Product Details

- **Aspect ratio:** 3:2
- **Brand:** Sony
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 160
- **Image stabilisation:** Optical
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Spot
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** JPEG, XAVC, 4:2:2, HEIF

## Images

![Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera, 33 Mega Pixel Full-Frame Back-Illuminated Exmor R CMOS Image Sensor, ILCE-7M4K, with 28-70mm Zoom Lens - Image 1](https://m.media-amazon.com/images/I/71h0RnQuDXL.jpg)

## Available Options

This product comes in different **Configuration, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing camera but not work good with crop senser lenses
*by N***N on 22 November 2025*

Great camera low light is amazing as it has full frame senser Slow motion is amazing Log profile for colour grading etc Bit bulky to carry If i like light then go for a6700 otherwise this is best for video and photo both

### ⭐ Missing item and quality issues
*by I***M on 19 March 2025*

I haven’t received the camera lens along with the delivery and camera have technical issues.

### ⭐⭐⭐⭐⭐ Pound-for-pound the best all-round DSLR on the market
*by B***R on 28 December 2023*

I use the A7IV professionally as a video camera and stills camera and it performs both jobs brilliantly. The alternative options sold by Sony are 50% - 100% more expensive and for me, there's no reason to spend the extra money when that could go on lenses. 60 fps continuous in 4K + S-cinetone colour science and a very useable viewfinder, along with excellent in-body stabilisation make it a fantastic video camera. Reviewers online do bring up the rolling-shutter but as someone that doesn't do a lot of whip-pans in my work I've never found it an issue. Stills are great with the 33mp sensor an excellent middle-ground between detail and light sensitivity. It does have little quirks that you soon learn to live with - a card won't be readable in one card slot in order to format it, you change card slots and suddenly it is. It will tell you your card isn't fast enough to record in the video quality setting you have it on, you change card slot and there's no problem or it will give you that error message but still record. Strange little quirks which really don't bother me. All-round an absolute beast at a fantastic price. Can't wait to see what's in store for the Mark 5.

## Frequently Bought Together

- Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera, 33 Mega Pixel Full-Frame Back-Illuminated Exmor R CMOS Image Sensor, ILCE-7M4K, with 28-70mm Zoom Lens
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*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-20*