--- product_id: 27133581 title: "Marketing Research Kit for Dummies" price: "$14.11" currency: USD in_stock: false reviews_count: 12 url: https://www.desertcart.ec/products/27133581-marketing-research-kit-for-dummies store_origin: EC region: Ecuador --- # Marketing Research Kit for Dummies **Price:** $14.11 **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Marketing Research Kit for Dummies - **How much does it cost?** $14.11 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/27133581-marketing-research-kit-for-dummies) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework . You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Review: Great marketing research book that is detailed and well written. - Great book that gives you a lot of tools. I bought the book as well as the ebook. Hyman is thorough, while also understanding of the wide range (of ability) of readers in his audience. He gives a lot of tools that can directly help you on your marketing research journey. I teach this course at a college and several of the students bought this and found it useful. Review: excellent intro to the essential basics of marketing research - excellent intro to the essential basics of marketing research - well worth the purchase price. Especially useful for me were the definitions and descriptions of statistical analyses used in MR. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,999,022 in Books ( See Top 100 in Books ) #515 in Business Marketing #614 in Market Research Business (Books) | | Customer Reviews | 4.2 out of 5 stars 52 Reviews | ## Images ![Marketing Research Kit for Dummies - Image 1](https://m.media-amazon.com/images/I/61dwnzro2VL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great marketing research book that is detailed and well written. *by C***. on November 15, 2013* Great book that gives you a lot of tools. I bought the book as well as the ebook. Hyman is thorough, while also understanding of the wide range (of ability) of readers in his audience. He gives a lot of tools that can directly help you on your marketing research journey. I teach this course at a college and several of the students bought this and found it useful. ### ⭐⭐⭐⭐⭐ excellent intro to the essential basics of marketing research *by W***C on October 31, 2013* excellent intro to the essential basics of marketing research - well worth the purchase price. Especially useful for me were the definitions and descriptions of statistical analyses used in MR. ### ⭐⭐⭐ Cover bent *by S***N on March 7, 2020* Product arrived on time. Disappointed in the condition of the front cover. Bent all the way down. Not that big of a deal and will keep but disappointing being that is was bought “new”. ## Frequently Bought Together - Marketing Research Kit for Dummies - Strategic Market Research: A Guide to Conducting Research that Drives Businesses --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ec/products/27133581-marketing-research-kit-for-dummies](https://www.desertcart.ec/products/27133581-marketing-research-kit-for-dummies) --- *Product available on Desertcart Ecuador* *Store origin: EC* *Last updated: 2026-06-05*